Advertising
Advertising is so much more than creating effective, persuasive ads; it’s about developing brands and connecting to people.
The Bachelor of Science degree in Advertising gives students the chance to connect with people through different media forms, by selecting the right audience, uncovering consumer insights and developing strategic and creative messaging, all with a digital-first mindset. Curriculum focuses on the advertising industry and the social responsibilities associated with this exciting form of persuasive media.
With a curriculum focused on strategy, students learn the skills necessary to develop effective communications. Kent State's degree in advertising provides deep instruction on specific skills, culminating with full advertising campaign development. Coursework is supplemented with an internship. Students graduate ready for a career planning, buying and creating materials for digital and traditional outlets.
Student Experience
Students further develop and hone their skills through their required internship and a variety of extra-curricular opportunities.
Study Away/Abroad
Communication-based programs in Prague, Lisbon, Florence
Franklin Advertising
Advertising-focused student group that forms professional connections through agency tours, speaker series (local and national industry leaders) and a trip to NYC for Advertising Week each fall.
IdeaBase
Kent State's fully functional, professional advertising/marketing firm serving local businesses
Student Media
Opportunities to serve as advertising representatives to the local community, publication marketing managers for student-run publications and in content creation jobs (social media, sponsored content)
Career Outlook
The U.S. Bureau of Labor Statistics projects increasing demand for advertising-related careers through 2031. Median salaries for the paths below range from $62,800 to up to $133,380.
Projected Growth
Ellie Plessinger, '17
Market Research Analyst, Cleveland Clinic
“I’m grateful for all the opportunities the School of Media and Journalism provided me during college. The applicable curriculum, required internship credits, and the variety of organizations co-led by current and previous professionals, gave me clear direction on what I desired in a career and how pursue it.”
Advertising graduates of the last decade work for nationally known organizations like:
- Nestle
- TTI Floorcare
- Harley Davidson Dealer Systems, Inc.
- Macy's
- Nike
- GNC
- Cleveland Clinic
- Talking Rain Beverage Co.
- KeyBank
They also work at media companies and agencies throughout the country:
- Brokaw Agency (Cleveland)
- Marcus Thomas LLC (Cleveland)
- Geometry Global (Cleveland, New York City)
- T3 (Austin, Texas)
- Starcom Media (Chicago)
- MullenLowe (Los Angeles)
- Oath/Yahoo (San Francisco)
