Advertising

Advertising is so much more than creating effective, persuasive ads; it’s about developing brands and connecting to people.

The Bachelor of Science degree in Advertising gives students the chance to connect with people through different media forms, by selecting the right audience, uncovering consumer insights and developing strategic and creative messaging, all with a digital-first mindset. Curriculum focuses on the advertising industry and the social responsibilities associated with this exciting form of persuasive media.

With a curriculum focused on strategy, students learn the skills necessary to develop effective communications. Kent State's degree in advertising provides deep instruction on specific skills, culminating with full advertising campaign development. Coursework is supplemented with an internship. Students graduate ready for a career planning, buying and creating materials for digital and traditional outlets.

View Advertising Requirements

Student Experience

Students further develop and hone their skills through their required internship and a variety of extra-curricular opportunities.

Career Outlook

The U.S. Bureau of Labor Statistics projects increasing demand for advertising-related careers through 2031. Median salaries for the paths below range from $62,800 to up to $133,380. 

Projected Growth

19%
Marketing Research Analyst
8%
Public Relations Specialist
5%
Sales/ Account Managers
10%
Advertising, Promotions Manager

Ellie Plessinger, '17

Market Research Analyst, Cleveland Clinic

Ellie Plessinger Headshot

 

“I’m grateful for all the opportunities the School of Media and Journalism provided me during college. The applicable curriculum, required internship credits, and the variety of organizations co-led by current and previous professionals, gave me clear direction on what I desired in a career and how pursue it.” 

 

Advertising graduates of the last decade work for nationally known organizations like:

  • Nestle 
  • TTI Floorcare
  • Harley Davidson Dealer Systems, Inc.
  • Macy's 
  • Nike
  • GNC
  • Cleveland Clinic
  • Talking Rain Beverage Co.
  • KeyBank

They also work at media companies and agencies throughout the country:

  • Brokaw Agency (Cleveland)
  • Marcus Thomas LLC (Cleveland)
  • Geometry Global (Cleveland, New York City)
  • T3 (Austin, Texas)
  • Starcom Media (Chicago)
  • MullenLowe (Los Angeles)
  • Oath/Yahoo (San Francisco)

 

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