Marketing Using Social Media

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Course Overview

Develop a two-way communication and marketing strategy for your organization using social media. Let your instructor guide you in exploring major social media, including Twitter, LinkedIn and blogging. Learn quick, easy ways to use Twitter, blogs and LinkedIn to engage your customers or clients and keep them interested in your organization or business. You’ll find out the advantages and disadvantages of each, and learn what’s right for your work and kind of organization. 

Course Outcomes

Upon successful completion of this course, participants will be able to:

• Identify and use social media sites best suited to your business needs
• Set up social media groups for communication with clients and customers
• Use social media as a means to build customer loyalty and achieve a variety of business goals
• Use social media to “put a face” on your organization and brand
• Create a profile that best serves the goals of your organization and maximizes communication

Course Objectives

• To provide information on why customer-business communication is more critical than ever and how to improve it
• To clarify the growing importance of interactive sites
• To provide information about why relationships are becoming more important than ever in business
• To provide information on how to use social networking to achieve key marketing goals
• To provide information on the power of viral marketing and how to use it
• To get hands-on experience exploring a variety of social media sites

Agenda

Unit One

• Social media as a two-way communication
• The customer-business relationship 
• The power of viral marketing
• Building customer loyalty with social media
• Using social media to brand your organization

Unit Two

• Creating, marketing and communicating using Blogs
• How blogs got started
• Writing blogs for work and business
• Marketing and promoting your blog
• Business strategies for blogs

Unit Three

• How to use Twitter 
• Uniqueness of Twitter
• Creating tweets and messages
• Doing research and information gathering with Twitter
• Integrating Twitter with other publicity

Unit Four

• LinkedIn: a social media for professionals
• Why businesses and professionals use LinkedIn
• How LinkedIn distinguishes itself among social networks
• Getting connected with LinkedIn
• Case studies and examples of business and professional uses