Integrating Social Media in Your Organization

August 5 through August 30, 2024, OR
November 4 through November 29, 2024
Price: $195

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Course Overview

Take away a practical strategy and techniques for implementing a social strategy for your organization or business. Learn the top five considerations when starting a social network as well as tips to manage an online community. Discover how to create your own private social network using the Ning platform. Discuss the top tools to use to manage your social media life and build integration into your website. See how Google Docs and Calendars work and how to use online video to further your business goals. Hear about mobile check-in applications and how companies are using coupon and deal sites. Get your company listed properly on local search engines so more customers can find you. Discuss how web design has changed and get feedback on your website while discovering usability testing and user interface design. Finally, learn how to manage this influx of information created by the new media revolution. Develop a manageable workflow and get productivity tips to be more efficient. Learn what you might be doing wrong in social media as well as essential policies to have in place for your employees and company. See what trends are on the horizon and where your goals fit with those new trends.

Course Outcomes

Upon successful completion of this course, participants will be able to:

  • Create their own private social media using Ning
  • Work socially using existing resources such as Google Docs and calendars
  • Move their website to an interactive Web 2.0 site
  • Select the best social media tools for their business
  • Develop a strategic plan for the implementation of a social media initiative

Course Objectives

  • To give participants knowledge about how social media should function within an organization
  • To provide the necessary tools for creating and implementing a social media strategy
  • To provide direction on how to facilitate smooth integration of social media into existing marketing and communication strategies
  • To provide guidelines for evaluating which social media are most appropriate within your business setting


Unit One – Running a Community and Creating Your Own Social Network Using Ning

  • Online Communities and Creating Your Own Social Network with Ning
  • Top Five Considerations When Starting a Social Network
  • What Goes into Build a Great Social Network
  • What is an online community manager
  • What is Ning and How to Use the Platform
  • Examples of Companies Using Ning

Unit Two – What Tools to Use for Your Organization

  • What tools and platforms will help get content on the web
  • Readings on top new tools to consider
  • How to select which tool to use
  • How video fits into online marketing
  • Organizing and collaborating with Google products
  • How to take advantage of mobile and local in applications and search

Unit Three – Integrating Social Platforms into Your Web Site

  • Discovering how web design has changed and what is needed for true integration
  • Understanding elements on websites that increase interaction, engagement, search engines findability
  • Learn best practices for website usability and landing page design
  • Discuss how your sites compare and generate next steps that will improve your business

Unit Four – Developing a Manageable Work Flow: Time, Resources, Policies and Trends

  • Developing a Manageable Work Flow
  • Time and Resources: How do you know where to spend your time?
  • Target Social Media Influencers to Boost Traffic and Sales
  • Is Your Company Ready for Social Media or Are They Holding You Back?
  • Trends – What's Next or Are We Still Working on Last Year's Trends?
  • Social Media Policies and Planning For A Crisis