Dr. McCullough’s research interests include areas where the influence of the mass media and interpersonal communication intersect including consumer and political socialization. In particular, recent work she has conducted examines the effectiveness of various mediation strategies which aim to reduce the unintended effects of advertising on younger children. By exploring different methods of parent-child communication and how children process advertising, this research tests strategies aimed to reduce the children’s materialistic attitudes. One series of studies continues this work by refining mediation strategies and training for parents. Another current line of research Jennifer is working on looks at how consumer communication manifests itself in families of college students. In these studies, she is interested in how this interpersonal and mass communication influences students’ materialistic attitudes, financial literacy, and debt levels.
As you might imagine given her research interests, Jennifer enjoys working with the community. In many of her classes, she has incorporated service learning projects to help students serve the greater community while applying the concepts learned in the course. Some of these projects have been shared with the Experiential Learning Division at conferences of the National Communication Association. Jennifer firmly believe that teaching (whether in the classroom or on research teams) is a chance to help students reach their personal and professional goals.
Scholarly, Creative & Professional Activities
McCullough, J. L. (2011, November). Giving younger children a voice: Service learning in media courses. Paper to be presented at the annual conference of the National Communication Association, New Orleans, LA.
Chakroff, J. L. (2010, November). Enhancing informational speeches with service-learning: Helping others by spreading awareness. Paper presented at the annual conference of the National Communication Association, San Francisco, CA.
Chakroff, J. L. (2009, November). Service-learning and advertising: Developing messages for non-profit organizations. Paper presented at the annual conference of the National Communication Association, Chicago, IL.
Chakroff, J. L., & Nathanson, A. I. (2008). Parent and school interventions: Mediation and media literacy. In B. J. Wilson & S. L. Calvert (Eds.),The Handbook of Children, Media, and Development (pp. 552-576). Malden, MA: Blackwell Publishing.
Ramirez, A., Eastin, M. S., Chakroff, J. L., & Cicchirillo, V. (2008). Towards a communication-based approach to cyber-bullying. In S. Kelsey & K. St. Amant (Eds.). Handbook of Research on Computer Mediation Communication (pp. 339-352). Hershey, PA: Information Science Reference.
Chakroff, J. L. (2008, May). Mitigating the unintended effects of advertising on young children: The effectiveness of parent-administered active mediation. Paper presented at the annual conference of the International Communication Association, Montreal, Canada.
Carlyle, K., Slater, M., & Chakroff, J. L., (2008). Newspaper coverage of intimate partner violence: Skewing representation of risks. Journal of Communication, 58, 168-186.
Ph.D., The Ohio State University, M.A., Michigan State University, B.A., Michigan State University
International Communication Association, Instructional Developmental Division, Children, Adolescents, and Media Division, National Communication Association, Basic Course Division, Experiential Learning Division, Family Communication Division, Mass Communication Division