Dr. Jonghan Hyun earned his Ph.D. in retailing and consumer sciences from the University of Tennessee, his M.S. in textile and apparel management from the University of Missouri, and B.A. in textile and clothing from the Hanyang University (Seoul, South Korea). Prior to pursuing an academic career, he worked as an assistant merchandiser at Li & Fung Limited, a global supply chain management company. His research interests include the influence of ethnic culture on consumer behavior, the psychology of diversity-seeking consumers and testing various marketing and psychology theories in retailing and fashion merchandising contexts. Dr. Hyun has published in several journals including the Clothing and Textiles Research Journal; International Journal of Management Reviews; and International Review of Retail, Distribution and Consumer Research. He serves on the editorial board of the Clothing and Textiles Research Journal, and was the recipient of the 2015 ITAA Intellect Books Research Award and the 2015 CTRJ Outstanding Reviewer Award.