Pulp Juice and Smoothie Bar Rebrand

Since 2005, Pulp has served up delicious smoothies from Kent, Ohio to over 50 locations nationwide. Visual Communication Design senior Alex Miller's project was a complete brand overhaul, encompassing far more than just a logo. The scope included a new visual identity system with business cards, letterhead, envelope, packaging, logo animation, a large-scale mural and interior design concepts for retail locations. The goal was to create a cohesive brand experience that truly reflected Pulp’s vibrant energy and dedication to fresh, high-quality ingredients.