Yesim Kaptan's research combines a deep knowledge of media, society and culture (particularly Middle Eastern and Turkish media) and the analytical perspectives of contemporary global media studies and media ethnography. She brings a comparative perspective to issues of diversity, difference and hybridity in communication studies. What unites her research is a close attention to the mediation of global-local nexus in everyday life and the role of global media industries for construction of mediated identities. Yesim also conducts research on how global identifications subvert hegemonic discourses on nationalism, globalization and national-cultural belonging and how communication technologies and media forge "hyphenated" identities regarding cross-cultural production and reception of global media products. She teaches a wide range of courses including Communication in a Global Society, Communication Theory, Intercultural Communication, Advertising and Consumer Culture, Research Methods and Global Consumerism and Identities. Read her CV here.
Scholarly, Creative & Professional Activities
Eichner, S., Kaptan, Y., Prommer, E., and Yurtaeva, Y. (forthcoming) “New media and audience behavior” in The International Handbook of European Communication History, Malden, MA and Oxford, UK: Wiley Blackwell.
Kaptan, Y., and I. Ozgoren Kınlı (forthcoming) “Postmodern condition in New Media: Turkish Halal Market and Survival of Islamic Capitalism.” Invited article, Consumption, Markets and Culture, Special Issue: Transformative Practices of Survival: Role of Media and Consumption in Postmodern Age.
Kaptan, Y. (2016) “Laugh and Resist: Humor and Satire Use in the Gezi Resistance Movement”, Perspectives on Global Development and Technology, Vol. 15: 567-587.
Kaptan, Y. (2016) “Marking Differences, Consuming Identities: United Condoms of Benetton Campaign and “Global Turkishness.” Journal of Consumer Culture, July 2016, 16 (2): 447-466.
Kaptan, Y. “Reklamcılık Çalışmalaında Medya Ethnografisinin Önemi: Çok Alanlı Etnografiler” (In Turkish), (Media Ethnography Matters in Advertising Studies: Multi-sited Ethnographies), Selçuk Journal of Communication, 9(3): 162-177.
Kaptan, Y., (2015) “Küresellik Ve Yerellik Arasında Reklam Adaptasyonları: Snickers Örneği” (In Turkish) (Advertising Adaptations betwixt and between locality and globalization: Case of Snickers), Ankara University’s Journal: İLEF, Spring, 2(2): 11-36.
Kaptan, Y., & Karanfil, G. (2013) “RTU(®)K, Broadcasting, and the Middle East: Regulating the Transnational.” International Journal of Communication, 7: 2232-2340.
Kaptan, Y. (2013) “We just know!: Tacit Knowledge and Knowledge Production in the Turkish Advertising Industry.” Journal of Consumer Culture, 13 (3): 264-282.
Kaptan, Y. (2013) “Proximity or Difference: Media Representation of Turkish Melodramas in the Middle East and Balkans.”Global Media Journal: Mediterranean Edition, Fall, 8 (2): 1-10.
Kaptan, Y. (2013) “A Conceptual Perspective to Media: Cultural Globalization, Clash of Civilizations, or Hegemony.” Global Media Journal: Turkish Edition. Fall 2013, Vol 3 (7): 118-134.
Kaptan, Y. (2013) “3 in 1: Construction of Starbucks Cafes as a Hybrid Space” (Üçü bir arada: Melez bir Mekanın Kuruluşu ve Starbucks Üzerine Gözlemler), Kİ: Kültür ve İletişim (The Journal of Culture and Communication, in Turkish), Summer 2013, 16(2): 73-96.
Ogan, C., F. Cicek and Y. Kaptan (2008) “Reverse Glocalization? Marketing a Turkish Cola in the Shadow of a Giant.” The Journal of Arab & Muslim Media Research, 1 (1): 47-62.
Kaptan, Y. (2006) “For the Sake of the Folk or the Ideology of the State: Folklore Studies in the People’s Houses in the Early Years of Modern Turkey.” The Folklore Historian, Vol.23: 19- 44.
Kaptan, Y. (2000) “Bizim Nasreddin.” (Our Nasreddin) Halkbilim, 12 (1): 52-63. Ankara: Middle East Technical University. (A Refereed Folklore Journal in Turkish).
Ogan, C. and Kaptan, Y. (2015) “Was That Tear Gas or Just Me Laughing Until I Cried: Humor and Satire Use in the Gezi Resistance Movement.” In Julie Dee and Susan J. Drucker (Eds.), From Tahrir Square to Gezi Park: Social Networks as Facilitators of Social Movements. Bern: Peter Lang. (forthcoming, November 2015).
Kaptan, Y. and Oksuz, B. (2014) “Articulating locality in advertising adaptation: The Snickers case.” In P. Kitchen and E. Uzunoglu (Eds.), Integrated Communications in the Post-Modern Era. New York: Palgrave Macmillan, pp.195-211.
Ph.D., Indiana University , M.A., Indiana University , M.S., Middle East Technical University , B.S., Middle East Technical University
Global Communication, Global Media Studies, Consumer Culture, Advertising, Theories of Communication, Identity Politics, Critical Cultural Theory, Globalization, the Middle East, Contemporary Turkey
The International Association for Communication and Research (IAMCR), Middle East Studies Association (MESA), Indiana University Alumni Association, International Communication Association (ICA), National Communication Association (NCA), American Folklore Society (AFS), Middle East Technical University Alumni Association and METU Turkish Folklore Club Alumni Organization