BLUE AND GOLD RUN DEEP IN THE VEINS OF OUR BRAND.

The Kent State University brand uses primary and secondary color palettes. The primary color palette should always be used as a starting point for design. It can be used liberally on all pieces, from admissions materials to alumni engagement pieces. The university’s primary colors are Kent State blue (PMS 281) and Kent State gold (PMS 124). These colors should be used at 100 percent opacity.

Color Palette - Refined

In addition to the primary color palette, the Kent State University brand uses a secondary color palette to expand and complement the overall look and feel of the brand. These colors should be used sparingly and only in a supporting manner to the primary brand colors.

•   C=76 M=33 Y=0 K=0
  R=44 G=142 B=206
  #2c8ecd

•  C=1 M=13 Y=100 K=0
  R=255 G=215 B=0
  #FFD702

•  C=48 M=31 Y=30 K=0
  R=150 G=160 B=165
  #96A0A5

•  C=100 M=72 Y=0 K=55
  R=0 G=41 B=95
  #00295F

METALLIC PALETTE

•  METALLIC GOLD
  (PMS 873)

•  METALLIC BLUE
  (PMS 8783)

•  GOLD FOIL
  (NO. 817)