A team of advertising students from the Kent State School of Media and Journalism recently earned semi-finalist status in the national competition Effie Collegiate. Modeled after the Effie Awards U.S. competition, Effie Collegiate, now in its 10th year, tasks students with creating marketing communications solutions to address business challenges for real clients. This year, students Olivia Dado, Molly O’Brien and Taylor Thrash earned recognition for their response to a prompt from IBM: To drive consumer relevancy for IBM by creatively leveraging The Weather Channel app as a public facin...