English - M.A.

The English M.A. program offers advanced study in literature, writing and critical thinking. With a focus on small class sizes and mentorship from experienced faculty, you will hone your analytical and creative skills and advance your career opportunities.

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Program Information for English - M.A.

Program Description

Program Description

Full Description

The Master of Arts degree in English offers students broad learning in English studies while providing concentrated study in one area.

The English major comprises the following concentrations:

The Concentration for Teachers is for educators interested in advanced study of literature and writing. Coursework focuses on current scholarship and approaches to literature and writing. While not a program in literary and composition pedagogy, the concentration is designed to encourage the application of current literary and writing research to the work responsibilities of the practicing teacher.

The Literature and Writing concentration prepares students for further graduate study in English and related fields, for professional training in such fields as library and information science and for careers in teaching. The program achieves this goal with distribution requirements, electives and a required focus in either literary traditions, critical theory or rhetoric and composition.

Admissions for English - M.A.

Admissions

For more information about graduate admissions, visit the graduate admission website. For more information on international admissions, visit the international admission website.

Admission Requirements

  • Bachelor's degree from an accredited college or university
  • Minimum 2.750 undergraduate GPA on a 4.000-point scale
  • Official transcript(s)
  • Writing sample (8-15 pages) relevant to the field of study (writing sample waived for Concentration for Teachers)
  • Goal statement
  • Three letters of recommendation
  • English language proficiency - all international students must provide proof of English language proficiency (unless they meet specific exceptions to waive) by earning one of the following:1
    • Minimum 94 TOEFL iBT score
    • Minimum 7.0 IELTS score
    • Minimum 65 PTE score
    • Minimum 120 DET score
1

International applicants who do not meet the above test scores may be considered for conditional admission.

Application Deadlines

  • Fall Semester
    • Funding deadline: January 15
      Applications must be submitted by this deadline to be considered for an assistantship or any other funded position.
  • Spring Semester
    • Rolling admissions

Learning Outcomes

Learning Outcomes

Program Learning Outcomes

Graduates of this program will be able to:

  1. Demonstrate the ability to think critically about the literary texts they read and interpret.
  2. Demonstrate how to write coherently and clearly about research topics and other topics.
  3. Demonstrate an understanding on how disciplines are interconnected.
  4. Apply appropriate research methods to objects of study.
  5. Demonstrate effective teaching skills and knowledge of appropriate teaching theories, if on appointment.

Coursework

On This Page

Program Requirements

Major Requirements

Major Requirements
ENG 61000INTRODUCTION TO RESEARCH AND PEDAGOGY IN CRITICAL READING 3
ENG 61094INTRODUCTION TO RESEARCH IN THE TEACHING OF COLLEGE WRITING 10-3
Concentrations
Choose from the following:30
Concentration for Teachers
Literature and Writing
Minimum Total Credit Hours:33
1

Students who will serve as graduate assistants are required to take ENG 61094. Students who are not graduate assistants do not have to take the course; however, they must complete an additional 3 credit hours of additional coursework to meet the minimum 33 credit hours to graduate.

Concentration for Teachers Concentration Requirements

Concentration Requirements
Choose from the following (three courses, each from a separate area):9
Literary Traditions
Rhetoric and Composition
Literary Criticism and Theory
Creative Writing
Electives 118-21
Minimum Total Credit Hours:30
1

Elective courses may include 9 credit hours taken outside the Department of English, 6 credit hours of graduate workshops, and 6 credit hours of master's project.

Literature and Writing Concentration Requirements

Concentration Requirements
Choose one focus from the following:30
Literary Traditions Focus
Literary Traditions courses (12)
Literary Criticism and Theory course (3)
Electives and/or Thesis (15)
Theory and Criticism Focus
Literary Criticism and Theory (12)
Literary Traditions courses (6)
Electives and/or Thesis (12)
Rhetoric and Composition Focus
ENG 65012
READING AND INTERPRETING RESEARCH ON WRITING
ENG 65044
RESEARCH DESIGN
Literary Traditions courses (6)
Literary Criticism and Theory course (3)
Elective (3)
Choose from the following (12):
ENG 65022
RHETORICAL THEORY:GREEK AND ROMAN
ENG 65023
RHETORICAL THEORY:18TH, 19TH AND 20TH CENTURIES
ENG 65027
ROLE OF COMPOSITION
ENG 65035
LINGUISTICS FOR RHETORICIANS
ENG 65051
LITERACY:FUNCTIONS, PRACTICES AND HISTORY
ENG 65052
WRITING ACTIVITY AS SOCIAL PRACTICE
ENG 65053
WRITING TECHNOLOGIES
Elective (3)
Minimum Total Credit Hours:30

Graduation Requirements
Minimum Major GPA Minimum Overall GPA
- 3.000
  • Students are required to complete 33 credit hours of graded coursework to earn the M.A. degree.
  • No more than one-half of a graduate student’s coursework may be taken in 50000-level courses.
  • Grades below C are not counted toward completion of requirements for the degree.
Program Delivery

Program Delivery

  • Delivery:
    • In person
  • Location:
    • Kent Campus

Examples of Possible Careers and Salaries for English - M.A.

English language and literature teachers, postsecondary

2.1%

slower than the average

81,300

number of jobs

$69,000

potential earnings

Proofreaders and copy markers

-2.7%

decline

10,300

number of jobs

$41,140

potential earnings

Secondary school teachers, except special and career/technical education

3.8%

about as fast as the average

1,050,800

number of jobs

$62,870

potential earnings

Notice: Career Information Source
* Source of occupation titles and labor data comes from the U.S. Bureau of Labor Statistics' Occupational Outlook Handbook. Data comprises projected percent change in employment over the next 10 years; nation-wide employment numbers; and the yearly median wage at which half of the workers in the occupation earned more than that amount and half earned less.
$75,000 Susan Harwood Grant Awarded to Kent State Geauga to Provide Occupational Safety & Health Training to Protect Women in Geauga County

NOTE: Kent State Geauga’s workplace safety training program, at the time of initial publication of this document (10/2023), is funded by a grant of $75,000 in federal funds, which constitutes 100 percent of the program budget. Zero percent, or $0 of the program budget, is financed through nongovernmental sources. Workforce training—in both English and Spanish—is coming soon to small businesses in Geauga County, focusing on safety and health hazards that disproportionately affect women workers. The Occupational Safety and Health Administration (OSHA) is part of the United States Departmen...

Long Legacy: Dressler Family Spans 75 Years at Kent State

Virginia "Ginnie" Dressler, digital projects librarian, shows a photo of her grandfather, mathematics professor Byron Dressler from 1970.

A member of the Dressler family has been working at Kent State University continuously for the past 75 years.  It was the fall of 1948 when Byron Dressler first came to Kent State, working for 30 years as a mathematics professor and serving as director of the university’s first computer center, which was established in the early 1960s in Merrill Hall.   Fast forward to today, when his granddaughter, Virginia “Ginnie” Dressler, is employed as digital projects librarian and associate professor for University Libraries. In the years in between, Ginnie Dres...

B.B.A. in Marketing

Our Marketing B.B.A. program provides a strong foundation in business and marketing principles, combined with practical experience, to prepare you for a successful career. With access to cutting-edge resources and experienced faculty, you'll learn the latest techniques in consumer behavior, market research and digital marketing. Join our program and become a skilled marketer ready to take on any challenge in the dynamic field of marketing.

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Program Information for B.B.A. in Marketing

Program Description

Program Description

<

Full Description

The Bachelor of Business Administration degree in Marketing provides a general approach that can be applied in a wide range of areas of business (e.g., for profit, nonprofit, service and manufacturing). The program addresses the breadth within the marketing field through courses (e.g., consumer behavior, marketing research, international marketing, personal selling, advertising and promotion management) that provide the student with an appreciation of all central topic areas in the field.

The Marketing major offers students the opportunity to have a generalist’s perspective or to focus on one of four concentrations. Students gain a working knowledge of the theory and practice of marketing and learn the tasks involved in the analysis, planning, implementation and control of marketing programs that result in strategies and tactics used by businesses to sell products to consumers and other businesses.

The Marketing major includes the following concentrations:

  • The Entrepreneurial Marketing optional concentration is for those with an entrepreneurial spirit. This concentration will offer insights into marketing strategies tailored for startups and small businesses. Students will explore innovative approaches to marketing and learn how to navigate the unique challenges faced by entrepreneurs.
  • The Marketing Analytics optional concentration focuses on harnessing the power of data to make informed marketing decisions and optimize marketing strategies.
  • The Sales Management optional concentration is designed to equip students with the skills and knowledge needed to lead successful sales teams, manage customer relationships, and drive revenue growth.
  • The Social Media and Digital Marketing optional concentration is designed to teach students how to create and implement effective digital marketing campaigns through a strong online presence across various platforms, this concentration will allow students to explore the world of digital marketing and social media.

Marketing students may apply early to the M.B.A. degree and double count 9 credit hours of graduate courses toward both degree programs. See the Combined Bachelor's/Master's Degree Program policy in the University Catalog for more information.

Admissions for B.B.A. in Marketing

Admissions

Admission Requirements

The university affirmatively strives to provide educational opportunities and access to students with varied backgrounds, those with special talents and adult students who graduated from high school three or more years ago.

First-Year Students on the Kent Campus: First-year admission policy on the Kent Campus is selective. Admission decisions are based upon cumulative grade point average, strength of high school college preparatory curriculum and grade trends. Students not admissible to the Kent Campus may be administratively referred to one of the seven regional campuses to begin their college coursework. For more information, visit the admissions website for first-year students.

First-Year Students on the Regional Campuses: First-year admission to Kent State’s campuses at Ashtabula, East Liverpool, Geauga, Salem, Stark, Trumbull and Tuscarawas, as well as the Twinsburg Academic Center, is open to anyone with a high school diploma or its equivalent. For more information on admissions, contact the Regional Campuses admissions offices.

International Students: All international students must provide proof of English language proficiency (unless they meet specific exceptions) by earning a minimum 525 TOEFL score (71 on the Internet-based version), minimum 75 MELAB score, minimum 6.0 IELTS score or minimum 48 PTE Academic score, or by completing the ELS level 112 Intensive Program. For more information, visit the admissions website for international students.

Transfer Students: Students who have attended any other educational institution after graduating from high school must apply as undergraduate transfer students. For more information, visit the admissions website for transfer students.

Former Students: Former Kent State students or graduates who have not attended another college or university since Kent State may complete the reenrollment or reinstatement form on the University Registrar’s website.

Admission policies for undergraduate students may be found in the University Catalog's Academic Policies.

Some programs may require that students meet certain requirements before progressing through the program. For programs with progression requirements, the information is shown on the program's Coursework tab.

Transfer Students to B.B.A. Degree: A minimum 2.000 overall GPA is required for admission into this major. Students who have previously attended Kent State and have completed (or the equivalent of) COMM 15000, ENG 21011, MATH 11010 and MKTG 25010 must have earned a minimum C grade in the courses.

Admission Restrictions for Dual Programs

  • Students admitted to the Professional Sales undergraduate certificate may not declare the Sales Management concentration (and vice versa).
  • Students admitted to the B.B.A. degree in Entrepreneurship may not declare the Entrepreneurial Marketing concentration (and vice versa).

Learning Outcomes

Learning Outcomes

Program Learning Outcomes

Graduates of this program will be able to:

  1. Demonstrate an understanding of segmentation, target marketing and positioning.
  2. Demonstrate an ability to collect and analyze market research data.
  3. Demonstrate an understanding of effective personal selling tactics.
  4. Demonstrate an ability to conduct financial analyses for the purposes of making strategic marketing decisions.

Students earning a B.B.A. degree in Ambassador Crawford College of Business and Entrepreneurship are expected to have the following:

  1. Core Business Knowledge - Recall the strategic frameworks that are used to make business decisions.
  2. Analytical Skills - Use analytical methodologies and critical thinking skills to evaluate and solve business problems.
  3. Digital Technology – Demonstrate the technological skills necessary to analyze business problems and develop solutions.
  4. Written Communication - Write effective business communications.
  5. Oral Communication - Make effective business presentations, using appropriate technologies.
  6. Teamwork – Collaborate effectively with others to achieve a common business purpose.
  7. Business Ethics – Recognize ethical business dilemmas and use ethical decision making to resolve the dilemma.
  8. Global - Analyze the key global factors when making business decisions.

Coursework

On This Page

Program Requirements

Major Requirements

Major Requirements (courses count in major GPA)
MKTG 35030MARKETING APPLICATIONS (min C grade) 13
MKTG 35035CONSUMER BEHAVIOR 13
MKTG 35050MARKETING RESEARCH 13
MKTG 45046PROFESSIONAL SELLING 23
MKTG 45084MARKETING POLICIES AND STRATEGIES (ELR) (WIC) (min C grade)3
Additional Requirements (courses do not count in major GPA)
ACCT 23020INTRODUCTION TO FINANCIAL ACCOUNTING 3
ACCT 23021INTRODUCTION TO MANAGERIAL ACCOUNTING 3
BA 24056BUSINESS ANALYTICS I 33
BA 34060OPERATIONS MANAGEMENT 3
BA 34156BUSINESS ANALYTICS II 3
or MKTG 35061 MARKETING ANALYTICS
BUS 10123EXPLORING BUSINESS 43
BUS 30062ADVANCED PROFESSIONAL DEVELOPMENT 3
CIS 24053INTRODUCTION TO INFORMATION SYSTEMS AND DIGITAL TECHNOLOGIES 3
COMM 15000INTRODUCTION TO HUMAN COMMUNICATION (KADL) (min C grade)3
ECON 22060PRINCIPLES OF MICROECONOMICS (KSS) 3
ECON 22061PRINCIPLES OF MACROECONOMICS (KSS) 3
FIN 26074LEGAL ENVIRONMENT OF BUSINESS 3
FIN 36053BUSINESS FINANCE 3
MATH 11010ALGEBRA FOR CALCULUS (KMCR) (min C grade)3
MATH 11012INTUITIVE CALCULUS (KMCR) 53-5
or MATH 12002 ANALYTIC GEOMETRY AND CALCULUS I (KMCR)
MGMT 24163PRINCIPLES OF MANAGEMENT 3
MGMT 44285STRATEGIC MANAGEMENT 3
MKTG 25010PRINCIPLES OF MARKETING (min C grade)3
UC 10001FLASHES 101 1
UC 10162INTRODUCTION TO PROFESSIONAL DEVELOPMENT 1
Kent Core Composition 66
Kent Core Humanities and Fine Arts (minimum one course from each)9
Kent Core Social Sciences (must be from two disciplines)3
Kent Core Basic Sciences (must include one laboratory)6-7
General Electives (total credit hours depends on earning 120 credit hours, including 39 upper-division credit hours) 716
Additional Major Requirements or Concentrations
Choose from the following:9
Additional Requirements for Students Not Declaring a Concentration
Entrepreneurial Marketing Concentration
Marketing Analytics Concentration
Sales Management Concentration
Social Media and Digital Marketing Concentration
Minimum Total Credit Hours:120
1

Students who change their major from Managerial Marketing to Marketing, may use (a) MMTG 35011 in place of MKTG 35030, (b) MMTG 35021 in place of MKTG 35050 and (c) MMTG 45023 in place of MKTG 35035.

2

Students who have a double major with Entrepreneurship and who have completed ENTR 37045 are not required to take MKTG 45046 for the Marketing major. However, students in the double major cannot waive ENTR 37045 for the Entrepreneurship major by taking MKTG 45046.

3

Students who have taken MATH 10041 for another program may use it in place of BA 24056.

4

Transfer students, new students with college credit and continuing students who have changed their program to a B.B.A. degree may be waived out of BUS 10123 if one of the following occurs:

  • They earned 30 or more credit hours and completed two of the following courses: ACCT 23020, ACCT 23021, CIS 24053, FIN 26074, MGMT 24163 and/or MKTG 25010.
  • They earned 60 or more credit hours and completed one of the following courses: ACCT 23020, ACCT 23021, CIS 24053, FIN 26074, MGMT 24163 or MKTG 25010.
  • They have sufficient breadth and depth of knowledge in a business field (as demonstrated by a CLEP or Credit by Exam score) but do not meet the criteria listed above, and the waiver is approved by the college dean's office.
5

Students may take MATH 10051 or PHIL 21002 in place of MATH 11012 or MATH 12002. Taking MATH 10051 or PHIL 21002 will not replace a low grade in either MATH 11012 or MATH 12002. Students are required to take MATH 11012 or MATH 12002 if they change their major to, or want to double major in, Economics or Finance and/or intend to declare a minor in Data Analytics. Students who intend to enroll in certain graduate programs and/or are working toward Phi Beta Kappa status are highly encouraged to take MATH 11012 or MATH 12002.

6

Minimum C grade is required in ENG 21011 or HONR 20197.

7

Maximum 4 credit hours of Physical Activity, Wellness and Sport (PWS) courses may be counted toward the 120 total credit hours or 39-upper-division-credit-hour graduation requirement. General elective courses may be selected from any area and at any level provided students do not go over the PWS restriction, and they satisfy the 39 credit hour upper-division requirements. A minor (business or non-business) is encouraged. Any other exceptions must be approved by the assistant dean. Students in the Social Media and Digital Marketing concentration are encouraged to take an internship as a general elective.

Additional Requirements for Students Not Choosing a Concentration

Major Requirements (courses count in major GPA)
Major Electives, choose from the following:9
ENTR 27056
INTRODUCTION TO ENTREPRENEURSHIP
ENTR 37040
ENTREPRENEURIAL TOOLS
ENTR 37075
ENTREPRENEURIAL MARKETING
MKTG 35056
SOCIAL MEDIA MARKETING
MKTG 45045
ADVERTISING AND PROMOTION MANAGEMENT
MKTG 45047
ADVANCED PROFESSIONAL SELLING
MKTG 45049
SALES FORCE LEADERSHIP
MKTG 45051
DIGITAL MARKETING
MKTG 45052
SALES AND SALES MANAGEMENT
MKTG 45060
INTERNATIONAL MARKETING
MKTG 45082
SERVICES MARKETING
MKTG 45091
MARKETING SEMINAR
MKTG 45095
SPECIAL TOPICS IN MARKETING
MKTG 45096
INDIVIDUAL INVESTIGATION IN MARKETING
MKTG 45189
INTERNATIONAL EXPERIENCE IN MARKETING (DIVG) (ELR)
MKTG 45192
SALES INTERNSHIP (ELR) 1
or MKTG 45292
 MARKETING INTERNSHIP (ELR)
MMTG 35030
SALES AND SALES MANAGEMENT 2
MMTG 45020
COMPETITIVE MARKET ANALYSIS
MMTG 45023
CUSTOMER ANALYSIS
Minimum Total Credit Hours:9
1

Students may take either MKTG 45192 or MKTG 45292 to satisfy a major elective, but not both.

2

Students who have a double major with Entrepreneurship and who have completed ENTR 37045 are not required to take MMTG 35030 as a major elective. However, students in the double major cannot waive ENTR 37045 for the Entrepreneurship major by taking MMTG 35030.

Entrepreneurial Marketing Concentration Requirements

Concentration Requirements (courses count in major GPA)
ENTR 27056INTRODUCTION TO ENTREPRENEURSHIP 3
ENTR 37040ENTREPRENEURIAL TOOLS 3
ENTR 37075ENTREPRENEURIAL MARKETING 3
Minimum Total Credit Hours:9

Marketing Analytics Concentration Requirements

Concentration Requirements (courses count in major GPA)
MKTG 45051DIGITAL MARKETING 3
MMTG 45020COMPETITIVE MARKET ANALYSIS 3
MMTG 45023CUSTOMER ANALYSIS 3
Minimum Total Credit Hours:9

Sales Management Concentration Requirements

Concentration Requirements (courses count in major GPA)
MKTG 45047ADVANCED PROFESSIONAL SELLING 3
MKTG 45049SALES FORCE LEADERSHIP 3
MMTG 35030SALES AND SALES MANAGEMENT 13
Minimum Total Credit Hours:9
1

Students who have a double major with Entrepreneurship and who have completed ENTR 37045 are not required to take MMTG 35030 for the Sales Management concentration. However, students in the double major cannot waive ENTR 37045 for the Entrepreneurship major by taking MMTG 35030.

Social Media and Digital Marketing Concentration Requirements

Concentration Requirements (courses count in major GPA)
MKTG 35056SOCIAL MEDIA MARKETING 3
MKTG 45045ADVERTISING AND PROMOTION MANAGEMENT 3
MKTG 45051DIGITAL MARKETING 3
Minimum Total Credit Hours:9

Progression Requirements
  • Students must take MKTG 35030 as the first course in the major and earn a minimum C grade to continue in the major. MKTG 35030 may be taken concurrently with MKTG 35035 or MKTG 35050. Students who earn below a C grade in MKTG 35030 are required to repeat the course with a maximum of three repeats.
  • Students must earn a minimum C grade in COMM 15000, ENG 21011, MATH 11010, MKTG 25010 and MKTG 35030 to continue in the major.
  • Students must maintain a minimum 2.000 overall GPA.

Graduation Requirements
Minimum Major GPA Minimum Overall GPA
2.000 2.000
  • Students must complete a minimum 50 percent of business credit hours (required for the B.B.A. degree) in-residence on a Kent State University campus.
  • Students must complete at least 50 percent of their major credit hours in residence on a Kent State University campus.
  • Students must complete two measures of outcomes assessment as specified by the college for complete satisfaction of the B.B.A. degree.
Roadmap

Roadmap

Roadmap

This roadmap is a recommended semester-by-semester plan of study for this major. However, courses designated as critical (!) must be completed in the semester listed to ensure a timely graduation.

Plan of Study Grid
Semester OneCredits
Students must earn a minimum C grade in COMM 15000, ENG 21011, MATH 11010, MKTG 25010 and MKTG 35030 to continue in the major.  
BUS 10123 EXPLORING BUSINESS 3
COMM 15000 INTRODUCTION TO HUMAN COMMUNICATION (KADL) 3
MATH 11010 ALGEBRA FOR CALCULUS (KMCR) 3
UC 10001 FLASHES 101 1
Kent Core Requirement 3
Kent Core Requirement 3
 Credit Hours16
Semester Two
CIS 24053 INTRODUCTION TO INFORMATION SYSTEMS AND DIGITAL TECHNOLOGIES 3
ECON 22060 PRINCIPLES OF MICROECONOMICS (KSS) 3
MATH 11012
or MATH 12002
 INTUITIVE CALCULUS (KMCR)
or ANALYTIC GEOMETRY AND CALCULUS I (KMCR)
3-5
UC 10162 INTRODUCTION TO PROFESSIONAL DEVELOPMENT 1
Kent Core Requirement 3
Kent Core Requirement 3
 Credit Hours16
Semester Three
ACCT 23020 INTRODUCTION TO FINANCIAL ACCOUNTING 3
ECON 22061 PRINCIPLES OF MACROECONOMICS (KSS) 3
FIN 26074 LEGAL ENVIRONMENT OF BUSINESS 3
MGMT 24163 PRINCIPLES OF MANAGEMENT 3
Kent Core Requirement 3
 Credit Hours15
Semester Four
Students must earn a minimum C grade in COMM 15000, ENG 21011, MATH 11010, MKTG 25010 and MKTG 35030 to continue in the major.  
ACCT 23021 INTRODUCTION TO MANAGERIAL ACCOUNTING 3
BA 24056 BUSINESS ANALYTICS I 3
BUS 30062 ADVANCED PROFESSIONAL DEVELOPMENT 3
!MKTG 25010 PRINCIPLES OF MARKETING 3
Kent Core Requirement 3
 Credit Hours15
Semester Five
Students must earn a minimum C grade in COMM 15000, ENG 21011, MATH 11010, MKTG 25010 and MKTG 35030 to continue in the major.  
BA 34060 OPERATIONS MANAGEMENT 3
!MKTG 35030 MARKETING APPLICATIONS 3
MKTG 35035 CONSUMER BEHAVIOR 3
MKTG 35050 MARKETING RESEARCH 3
Kent Core Requirement 3
 Credit Hours15
Semester Six
Required: minimum overall 2.000 GPA  
BA 34156
or MKTG 35061
 BUSINESS ANALYTICS II
or MARKETING ANALYTICS
3
FIN 36053 BUSINESS FINANCE 3
!Major Elective or Concentration Requirement 3
Kent Core Requirement 3
General Elective 3
 Credit Hours15
Semester Seven
Required: minimum overall 2.000 GPA  
MKTG 45046 PROFESSIONAL SELLING 3
!Major Elective or Concentration Requirement 3
General Electives 9
 Credit Hours15
Semester Eight
Required: minimum overall 2.000 GPA and completion of The Assurance of Learning Assessment given in MGMT 44285  
MGMT 44285 STRATEGIC MANAGEMENT 3
MKTG 45084 MARKETING POLICIES AND STRATEGIES (ELR) (WIC) 3
Major Elective or Concentration Requirement 3
General Electives 4
 Credit Hours13
 Minimum Total Credit Hours:120

Program Delivery

Program Delivery

  • Delivery:
    • In person
  • Location:
    • Kent Campus

Accreditation for B.B.A. in Marketing

Accreditation

AACSB, International - The Association to Advance Collegiate Schools of Business

Examples of Possible Careers and Salaries for B.B.A. in Marketing

Advertising and promotions managers

-1.1%

decline

28,600

number of jobs

$133,460

potential earnings

Fundraisers

14.3%

much faster than the average

100,600

number of jobs

$59,610

potential earnings

Market research analysts and marketing specialists

17.7%

much faster than the average

738,100

number of jobs

$65,810

potential earnings

Marketing managers

6.7%

faster than the average

286,300

number of jobs

$142,170

potential earnings

Sales managers

3.5%

about as fast as the average

433,800

number of jobs

$132,290

potential earnings

Additional Careers
  • Marketing coordinator
  • Marketing associate
  • Digital (social media) marketing manager
  • Brand ambassador
  • Product marketing manager
Notice: Career Information Source
* Source of occupation titles and labor data comes from the U.S. Bureau of Labor Statistics' Occupational Outlook Handbook. Data comprises projected percent change in employment over the next 10 years; nation-wide employment numbers; and the yearly median wage at which half of the workers in the occupation earned more than that amount and half earned less.

Managerial Marketing - B.B.A.

The Managerial Marketing B.B.A. program blends theoretical and practical knowledge to prepare you for a career in marketing management. With opportunities for hands-on experience and networking, you'll gain the skills needed to succeed in this exciting field. Read More...

Contact Us

Apply Now
Request Info
Schedule a Visit

Program Information for Managerial Marketing - B.B.A.

Program Description

Program Description

Full Description

The Bachelor of Business Administration degree in Managerial Marketing prepares students to be marketing practitioners by helping them to fully develop the analytical, decision-making and communications (written and oral) skills used and valued by individuals working in this field. Faculty engage each student in active learning through hands-on assignments, case studies, projects with real businesses, and dynamic interactions with the faculty member and other students in the classroom. Each course aims to strengthen writing skills by emphasizing logical flow, persuasiveness and succinctness. Because coursework is sequential and integrated, each course builds upon prior classes to give students a comprehensive body of knowledge, skills and abilities.

The objective of this program is to educate students to function effectively in business environments where they will have to make autonomous decisions and be required to take action on their own initiative.

Managerial Marketing students may apply early to the M.B.A. degree and double count 9 credit hours of graduate courses toward both degree programs. See the Combined Bachelor's/Master's Degree Program policy in the University Catalog for more information.

Admissions for Managerial Marketing - B.B.A.

Admissions

Admission Requirements

Applications to the B.B.A. Managerial Marketing are not being accepted at this time.

The university affirmatively strives to provide educational opportunities and access to students with varied backgrounds, those with special talents and adult students who graduated from high school three or more years ago.

First-Year Students on the Kent Campus: First-year admission policy on the Kent Campus is selective. Admission decisions are based upon cumulative grade point average, strength of high school college preparatory curriculum and grade trends. Students not admissible to the Kent Campus may be administratively referred to one of the seven regional campuses to begin their college coursework. For more information, visit the admissions website for first-year students.

First-Year Students on the Regional Campuses: First-year admission to Kent State’s campuses at Ashtabula, East Liverpool, Geauga, Salem, Stark, Trumbull and Tuscarawas, as well as the Twinsburg Academic Center, is open to anyone with a high school diploma or its equivalent. For more information on admissions, contact the Regional Campuses admissions offices.

International Students: All international students must provide proof of English language proficiency (unless they meet specific exceptions) by earning a minimum 525 TOEFL score (71 on the Internet-based version), minimum 75 MELAB score, minimum 6.0 IELTS score or minimum 48 PTE Academic score, or by completing the ELS level 112 Intensive Program. For more information, visit the admissions website for international students.

Transfer Students: Students who have attended any other educational institution after graduating from high school must apply as undergraduate transfer students. For more information, visit the admissions website for transfer students.

Former Students: Former Kent State students or graduates who have not attended another college or university since Kent State may complete the reenrollment or reinstatement form on the University Registrar’s website.

Admission policies for undergraduate students may be found in the University Catalog's Academic Policies.

Some programs may require that students meet certain requirements before progressing through the program. For programs with progression requirements, the information is shown on the program's Coursework tab.

Minimum 2.000 overall GPA is required for admission into this major. Students who have previously attended Kent State and have completed (or the equivalent of) COMM 15000, ENG 21011, MATH 11010 and MKTG 25010 must have earned a minimum C grade in those courses.

Additional Information:

  • Students are admitted into the Managerial Marketing major in fall semester only.

Learning Outcomes

Learning Outcomes

Program Learning Outcomes

Graduates of this program will be able to:

  1. Demonstrate an ability to conduct financial analyses for the purposes of making strategic marketing decisions.
  2. Demonstrate an understanding of segmentation and target marketing.
  3. Demonstrate an ability to analyze market research data.
  4. Demonstrate an ability to analyze markets and competitors within markets.

Students earning a B.B.A. degree in Ambassador Crawford College of Business and Entrepreneurship are expected to have developed skills in the following critical areas of business:

  1. Core Business Knowledge - Recall the strategic frameworks that are used to make business decisions.
  2. Analytical Skills - Use analytical methodologies and critical thinking skills to evaluate and solve business problems. 
  3. Digital Technology – Demonstrate the technological skills necessary to analyze business problems and develop solutions.
  4. Written Communication - Write effective business communications.
  5. Oral Communication - Make effective business presentations, using appropriate technologies.
  6. Teamwork – Collaborate effectively with others to achieve a common business purpose.
  7. Business Ethics – Recognize ethical business dilemmas and use ethical decision making to resolve the dilemma.
  8. Global - Analyze the key global factors when making business decisions.

Coursework

On This Page

Program Requirements

Major Requirements

Major Requirements (courses count in major GPA)
MMTG 35011MARKETING TOOLS (WIC) 13
MMTG 35021RESEARCH FOR MARKETING DECISIONS 3
MMTG 35024MARKETING TOOLS LABORATORY 1
MMTG 35025MARKETING COMMUNICATIONS LABORATORY 1
MMTG 35026MARKETING RESEARCH LABORATORY 1
MMTG 35030SALES AND SALES MANAGEMENT 3
MMTG 45020COMPETITIVE MARKET ANALYSIS 3
MMTG 45023CUSTOMER ANALYSIS 3
MMTG 45039PROMOTION MANAGEMENT 3
MMTG 45099INTEGRATED MARKETING STRATEGY (ELR) 3
Additional Requirements (courses do not count in major GPA)
ACCT 23020INTRODUCTION TO FINANCIAL ACCOUNTING 3
ACCT 23021INTRODUCTION TO MANAGERIAL ACCOUNTING 3
BA 24056BUSINESS ANALYTICS I 3
BA 34060OPERATIONS MANAGEMENT 3
BA 34156BUSINESS ANALYTICS II 3
or MKTG 35061 MARKETING ANALYTICS
BUS 10123EXPLORING BUSINESS 23
BUS 30062ADVANCED PROFESSIONAL DEVELOPMENT 3
CIS 24053INTRODUCTION TO INFORMATION SYSTEMS AND DIGITAL TECHNOLOGIES 3
COMM 15000INTRODUCTION TO HUMAN COMMUNICATION (KADL) (min C grade)3
ECON 22060PRINCIPLES OF MICROECONOMICS (KSS) 3
ECON 22061PRINCIPLES OF MACROECONOMICS (KSS) 3
FIN 26074LEGAL ENVIRONMENT OF BUSINESS 3
FIN 36053BUSINESS FINANCE 3
MATH 11010ALGEBRA FOR CALCULUS (KMCR) (min C grade)3
MATH 11012INTUITIVE CALCULUS (KMCR) 33-5
or MATH 12002 ANALYTIC GEOMETRY AND CALCULUS I (KMCR)
MGMT 24163PRINCIPLES OF MANAGEMENT 3
MGMT 44285STRATEGIC MANAGEMENT 3
MKTG 25010PRINCIPLES OF MARKETING (min C grade)3
UC 10001FLASHES 101 1
UC 10162INTRODUCTION TO PROFESSIONAL DEVELOPMENT 1
Kent Core Composition 56
Kent Core Humanities and Fine Arts (minimum one course from each)9
Kent Core Social Sciences (must be from two disciplines)3
Kent Core Basic Sciences (must include one laboratory)6-7
General Electives (total credit hours depends on earning 120 credit hours, including 39 upper-division credit hours) 616
Minimum Total Credit Hours:120
1

A minimum C grade must be earned to fulfill the writing-intensive requirement. Should students earn below a minimum C grade in MMTG 35011 they are required to repeat the course during the following fall semester to alleviate skill deficits, and they will not be eligible to progress in the major.

2

A student changing to a program in the college, transferring, or incoming students with college credits may be waived out of BUS 10123 if:

  1. 30 or more credit hours have been earned and any two classes (from ACCT 23020, ACCT 23021, FIN 26074, MGMT 24163, MKTG 25010 or CIS 24053) have successfully been completed.
  2. 60 or more credit hours have been earned and the student has successfully completed one course from (ACCT 23020, ACCT 23021, FIN 26074, MGMT 24163, MKTG 25010 or CIS 24053)
  3. At the discretion of the dean's office, the student has sufficient breadth and depth of knowledge in a business field (as demonstrated by a CLEP exam or Credit by Exam) but does not meet the requirements listed above.
3

Students can take MATH 10051 or PHIL 21002 in place of MATH 11012 or MATH 12002. Taking MATH 10051 or PHIL 21002 will not replace a low grade in either MATH 11012 or MATH 12002. Students are required to take MATH 11012 or MATH 12002 if they change their major to, or want to double major in, Economics or Finance and/or intend to declare a minor in Data Analytics. Students who intend to enroll in certain graduate programs and/or are working toward Phi Beta Kappa status are highly encouraged to take MATH 11012 or MATH 12002.

4

Students who have taken MATH 10041 for another program may use it as a substitute for BA 24056.

5

Minimum C grade required in ENG 21011 or HONR 20197.

6

Students may take or use any course at any level as long as the minimum 39-credit hours requirement for upper-division courses is satisfied for graduation with a B.B.A. Although not required, an education abroad experience is encouraged as a general elective. Exceptions: Maximum 4 credit hours of Physical Activity, Wellness and Sport (PWS) courses may be counted toward the 120 total credit hours or 39-upper-division-credit-hour graduation requirement.  General elective courses may be selected from any area and at any level provided students do not go over the PWS restriction and they satisfy the 39 credit hours upper-division requirements. Any other exceptions must be approved by the assistant dean.

Progression Requirements
  • Minimum 2.000 overall GPA
  • Minimum C grade in COMM 15000, ENG 21011, MATH 11010, MKTG 25010 and MMTG 35011

Graduation Requirements
Minimum Major GPA Minimum Overall GPA
2.000 2.000
  • The curriculum is to be taken in sequence. Not all courses are offered each semester. Students should obtain from the department a copy of the schedule of course sequencing.
  • Only three Managerial Marketing major (3/45000) courses may be repeated and counted toward the major. Exceptions require the approval of the department chair. All attempts count in the computation of the major, upper-division business and overall GPA.
  • Entrepreneurship majors who are also majoring in Managerial Marketing, and who have taken ENTR 37045, are not required to take MMTG 35030 for the Managerial Marketing major. However, a double major in entrepreneurship and Managerial Marketing cannot waive ENTR 37045 by taking MMTG 35030.
  • Managerial Marketing majors who are also majoring in Entrepreneurship and who have taken MMTG 35011 are not required to take ENTR 37040; however, an Entrepreneurship major cannot waive the required MMTG 35011 course by taking ENTR 37040 because MMTG 35011 is a writing-intensive course.
  • Students who have passed MMTG 35030 will not receive graduation credit for MKTG 45046 or ENTR 37045.
  • Students who have passed MMTG 45039 will not receive graduation credit for MKTG 45045.
  • Students must complete at least 50 percent of business credit hours (required for the business degree) in-residence on a Kent State University campus.
  • Students must complete at least 50 percent of their major credit hours in residence on a Kent State University campus.
  • Students must complete two measures of outcomes assessment as specified by the college for complete satisfaction of the B.B.A.
Roadmap

Roadmap

 

Roadmap

This roadmap is a recommended semester-by-semester plan of study for this major. However, courses designated as critical (!) must be completed in the semester listed to ensure a timely graduation.

Plan of Study Grid
Semester OneCredits
BUS 10123 EXPLORING BUSINESS 3
COMM 15000 INTRODUCTION TO HUMAN COMMUNICATION (KADL) 3
MATH 11010 ALGEBRA FOR CALCULUS (KMCR) 3
UC 10001 FLASHES 101 1
Kent Core Requirement 3
Kent Core Requirement 3
 Credit Hours16
Semester Two
CIS 24053 INTRODUCTION TO INFORMATION SYSTEMS AND DIGITAL TECHNOLOGIES 3
ECON 22060 PRINCIPLES OF MICROECONOMICS (KSS) 3
MATH 11012
or MATH 12002
 INTUITIVE CALCULUS (KMCR)
or ANALYTIC GEOMETRY AND CALCULUS I (KMCR)
3-5
UC 10162 INTRODUCTION TO PROFESSIONAL DEVELOPMENT 1
Kent Core Requirement 3
Kent Core Requirement 3
 Credit Hours16
Semester Three
ACCT 23020 INTRODUCTION TO FINANCIAL ACCOUNTING 3
ECON 22061 PRINCIPLES OF MACROECONOMICS (KSS) 3
FIN 26074 LEGAL ENVIRONMENT OF BUSINESS 3
MGMT 24163 PRINCIPLES OF MANAGEMENT 3
Kent Core Requirement 3
 Credit Hours15
Semester Four
ACCT 23021 INTRODUCTION TO MANAGERIAL ACCOUNTING 3
BUS 30062 ADVANCED PROFESSIONAL DEVELOPMENT 3
!MKTG 25010 PRINCIPLES OF MARKETING 3
Kent Core Requirement 3
Kent Core Requirement 3
 Credit Hours15
Semester Five
Required for progression in the major: Minimum 2.000 overall GPA, minimum C grade in COMM 15000, ENG 21011, MATH 11010 and MKTG 25010.  
BA 24056 BUSINESS ANALYTICS I 3
FIN 36053 BUSINESS FINANCE 3
!MMTG 35011 MARKETING TOOLS (WIC) 3
!MMTG 35024 MARKETING TOOLS LABORATORY 1
MMTG 35025 MARKETING COMMUNICATIONS LABORATORY 1
Kent Core Requirement 3
General Elective 3
 Credit Hours17
Semester Six
Required: minimum overall 2.000 GPA  
BA 34060 OPERATIONS MANAGEMENT 3
!MMTG 35021 RESEARCH FOR MARKETING DECISIONS 3
!MMTG 35026 MARKETING RESEARCH LABORATORY 1
!MMTG 35030 SALES AND SALES MANAGEMENT 3
General Electives 6
 Credit Hours16
Semester Seven
Required: minimum overall 2.000 GPA  
BA 34156
or MKTG 35061
 BUSINESS ANALYTICS II
or MARKETING ANALYTICS
3
!MMTG 45023 CUSTOMER ANALYSIS 3
!MMTG 45020 COMPETITIVE MARKET ANALYSIS 3
General Electives 4
 Credit Hours13
Semester Eight
Required: minimum overall 2.000 GPA and completion of The Assurance of Learning Assessment given in MGMT 44285  
MGMT 44285 STRATEGIC MANAGEMENT 3
!MMTG 45039 PROMOTION MANAGEMENT 3
MMTG 45099 INTEGRATED MARKETING STRATEGY (ELR) 3
General Elective 3
 Credit Hours12
 Minimum Total Credit Hours:120

Program Delivery

Program Delivery

  • Delivery:
    • In person
  • Location:
    • Kent Campus

Applications to the B.B.A. Managerial Marketing are not being accepted at this time.

Accreditation for Managerial Marketing - B.B.A.

Accreditation

AACSB, International - The Association to Advance Collegiate Schools of Business

Examples of Possible Careers and Salaries for Managerial Marketing - B.B.A.

Advertising and promotions managers

-1.1%

decline

28,600

number of jobs

$133,460

potential earnings

Fundraisers

14.3%

much faster than the average

100,600

number of jobs

$59,610

potential earnings

Market research analysts and marketing specialists

17.7%

much faster than the average

738,100

number of jobs

$65,810

potential earnings

Marketing managers

6.7%

faster than the average

286,300

number of jobs

$142,170

potential earnings

Sales managers

3.5%

about as fast as the average

433,800

number of jobs

$132,290

potential earnings

Additional Careers
  • Marketing coordinator
  • Marketing associate
  • Digital (social media) markeitng manager
  • Brand ambassador
  • Product marketing manager
Notice: Career Information Source
* Source of occupation titles and labor data comes from the U.S. Bureau of Labor Statistics' Occupational Outlook Handbook. Data comprises projected percent change in employment over the next 10 years; nation-wide employment numbers; and the yearly median wage at which half of the workers in the occupation earned more than that amount and half earned less.

Fashion Design - B.F.A.

The Fashion Design B.F.A. program offers a specialized curriculum, experienced faculty and real-world opportunities to help you develop your creative talent and succeed in the fashion industry. Enroll now and take your design skills to the next level.

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Program Information for Fashion Design - B.F.A.

Program Description

Program Description

Full Description

The Bachelor of Fine Arts degree in Fashion Design integrates conceptual, technical and production design knowledge and skills, leading to a synthesis of the design process from concept to production. These processes include color, design and trend research; technical sketching and rendered illustration; pattern-making and garment construction; analysis of appropriate fit and fabric selection; best practices in sustainable methods and knowledge and the ability to communicate specifications for production using industry standards appropriate to specific markets.

The degree program prepares students for professional careers by developing technical competency, creative/independent problem solving and conceptual understanding necessary for the challenges of a career in the creative industries. Students develop portfolios for presentation at industry interviews and are prepared to be strongly competitive for any entry-level design position in the industry. In addition, students participate in a study abroad/away experience, which includes opportunities to study for a semester in New York City and Florence, Italy, as well as through collaborative partnership programs with the Paris American Academy, Hong Kong Polytechnic University and Regent's University in London.

The B.F.A. degree in Fashion Design engages students in a focused-study thesis project (collection development) as a capstone experience that results in submitting their collection for formal review by faculty and industry designer-critics, followed by public presentation in a fashion venue and completion of a thesis "magazine" (print collateral).

Admissions for Fashion Design - B.F.A.

Admissions

Admission Requirements

The university affirmatively strives to provide educational opportunities and access to students with varied backgrounds, those with special talents and adult students who graduated from high school three or more years ago.

New Students: Admission to this degree is selective and not open to new students at Kent State University. The B.F.A. degree requires applicants to have a minimum 2.750 overall Kent State GPA and the support of the Fashion Design faculty. To be considered for the Bachelor of Fine Arts degree, students must be enrolled in junior-level fashion design studio courses and submit a letter of intent and B.F.A. proposal by the established deadlines.

Transfer Students: Admission to the Fashion Design major requires a minimum 2.750 overall GPA based on minimum 24 credit hours of college-level coursework at an accredited institution. Those students meeting this GPA requirement but with fewer than 24 credit hours will be evaluated as new freshmen.

Students who do not meet the criteria for admission to the Fashion Design major may be eligible for admission to the Pre-Fashion Design and Merchandising non-degree major. In addition, students who do not meet the admission criteria may initiate the process for declaring the B.A. degree in Fashion Design after completing minimum 12 credit hours of non-developmental coursework at Kent State University and earning a minimum 2.750 overall GPA.

Effective for the fall 2025 admission term, transfer students will follow the same admission criteria as new students.

International Students: All international students must provide proof of English language proficiency (unless they meet specific exceptions to waive) by earning a minimum 71 TOEFL iBT score, minimum 6.0 IELTS score, minimum 47 PTE score or minimum 100 DET score, or by completing the ELS level 112 Intensive English Program. For more information on international admission visit the admissions website for international students.

Learning Outcomes

Learning Outcomes

Program Learning Outcomes

Graduates of this program will be able to:

  1. Understand the fashion industry, fashion markets, fashion products and services.
  2. Demonstrate understanding of integrating conceptual, technical and production design knowledge and skills, leading to a synthesis of the design process from concept to production.
  3. Apply knowledge and skills in the use of basic tools, techniques and processes sufficient to produce work from draft or specifications to finished product, including skills in portfolio preparation.
  4. Articulate conceptual and critical thinking applicable to the fashion industry.
  5. Employ research processes and practices employed in the fashion industry.
  6. Articulate professionalism and communication skills in the appropriate creative industry.

Coursework

On This Page

Program Requirements

Major Requirements

Major Requirements (courses count in major GPA)
FDM 10010FASHION FUNDAMENTALS 3
FDM 10023FASHION VISUALS 1
FDM 10024FASHION VISUALS LABORATORY 2
FDM 10033FASHION FABRICS 1
FDM 10034FASHION FABRICS LABORATORY 2
FDM 10043SUSTAINABLE FASHION THINKING 1
FDM 10044SUSTAINABLE FASHION THINKING LABORATORY 2
FDM 10053INTRODUCTION TO FASHION TECHNOLOGY 1
FDM 10054INTRODUCTION TO FASHION TECHNOLOGY LABORATORY 2
FDM 15055BASICS OF APPAREL CONSTRUCTION 3
FDM 20013HISTORY OF COSTUME 3
FDM 20050FASHION TECHNOLOGY APPLICATIONS 3
FDM 20121FASHION DRAWING 3
FDM 20123FASHION DESIGN CONCEPTS 3
FDM 201562-D FASHION DESIGN PRACTICE 3
FDM 201573-D FASHION DESIGN PRACTICE 3
FDM 35010CONTEMPORARY FASHION DESIGNERS (WIC) 13
FDM 40099SENIOR FASHION DESIGN THESIS I (ELR) 6
FDM 40121FASHION PORTFOLIO I 3
FDM 40122FASHION PORTFOLIO II 3
FDM 40199SENIOR FASHION DESIGN THESIS II (ELR) 3
FDM 45292INTERNSHIP IN FASHION DESIGN (ELR) 3
Fashion Study Away Requirement 2
Additional Major Electives, choose from the following: 310
Any Fashion Design and Merchandising (FDM) course
Any Accounting (ACCT) Upper-Division course (30000 or 40000 level)
Any Architectural Studies (ARCS) Upper-Division course (30000 or 40000 level)
Any Art History (ARTH) Upper-Division course (30000 or 40000 level)
Any Art Studio (ARTS) Upper-Division course (30000 or 40000 level)
Any Business Administration Interdisciplinary (BUS) Upper-Division course (30000 or 40000 level)
Any Business Analytics (BA) Upper-Division course (30000 or 40000 level)
Any Computer Information Systems (CIS) Upper-Division course (30000 or 40000 level)
Any Design Innovation (DI) Upper-Division course (30000 or 40000 level)
Any Economics (ECON) Upper-Division course (30000 or 40000 level)
Any Entrepreneurship (ENTR) Upper-Division course (30000 or 40000 level)
Any Finance (FIN) Upper-Division course (30000 or 40000 level)
Any Management (MGMT) Upper-Division course (30000 or 40000 level)
Any Marketing (MKTG) Upper-Division course (30000 or 40000 level)
Any Media and Journalism (MDJ) Upper-Division course (30000 or 40000 level)
Any Theatre (THEA) Upper-Division course (30000 or 40000 level)
Any Visual Communication Design (VCD) Upper-Division course (30000 or 40000 level)
Fashion Design Studio I Electives, choose from the following:6
FDM 30161
FASHION DESIGN STUDIO I
FDM 30189
FLORENCE FASHION DESIGN STUDIO I (DIVG) (ELR)
FDM 30190
NEW YORK CITY FASHION DESIGN STUDIO I (ELR)
Fashion Design Studio II Electives, choose from the following:6
FDM 30162
FASHION DESIGN STUDIO II
FDM 30289
FLORENCE FASHION DESIGN STUDIO II (DIVG) (ELR)
FDM 30290
NEW YORK CITY DESIGN STUDIO II (ELR)
Additional Requirements (courses do not count in major GPA)
ARTH 22006ART HISTORY: ANCIENT TO MEDIEVAL ART (KFA) 3
ARTH 22007ART HISTORY: RENAISSANCE TO MODERN ART (KFA) 3
ECON 22060PRINCIPLES OF MICROECONOMICS (KSS) 3
MATH 10041INTRODUCTORY STATISTICS (KMCR) 4
MKTG 25010PRINCIPLES OF MARKETING 3
UC 10001FLASHES 101 1
Kent Core Composition6
Kent Core Humanities3
Kent Core Social Sciences (must be from two disciplines)3
Kent Core Basic Sciences (must include one laboratory)6-7
Kent Core Additional6
Minimum Total Credit Hours:120
1

A minimum C grade must be earned to fulfill the writing-intensive requirement.

2

Students are required to participate in a study away opportunity. Students must have a minimum 2.500 overall GPA to participate in this study away requirement. Choose from the following: FDM 30189; FDM 30190; FDM 30289; FDM 30290; FDM 35070; FDM 35080; FDM 35589; FDM 35689; FDM 35789; FDM 35889; FDM 35989; FDM 45392; FDM 45589; FDM 45590; OGE 10095.

3

Maximum 6 credit hours of FDM 45093 can be used as an Additional Major Elective. Maximum 6 credit hours from each non-Fashion Design and Merchandising (FDM) subject area can be used as an Additional Major Elective.

Graduation Requirements
Minimum Major GPA Minimum Overall GPA
2.500 2.500
  • Participation in a study abroad/away experience
  • Minimum 2.500 overall GPA required for internship
  • Minimum 2.500 overall GPA required for study away
Roadmap

Roadmap

Roadmap

This roadmap is a recommended semester-by-semester plan of study for this major. However, courses designated as critical (!) must be completed in the semester listed to ensure a timely graduation.

Plan of Study Grid
Semester OneCredits
ARTH 22006 ART HISTORY: ANCIENT TO MEDIEVAL ART (KFA) 3
!FDM 10010 FASHION FUNDAMENTALS 3
FDM 10023 FASHION VISUALS 1
FDM 10024 FASHION VISUALS LABORATORY 2
FDM 15055 BASICS OF APPAREL CONSTRUCTION 3
UC 10001 FLASHES 101 1
Kent Core Requirement 3
 Credit Hours16
Semester Two
ARTH 22007 ART HISTORY: RENAISSANCE TO MODERN ART (KFA) 3
!FDM 10033 FASHION FABRICS 1
!FDM 10034 FASHION FABRICS LABORATORY 2
!FDM 10043 SUSTAINABLE FASHION THINKING 1
!FDM 10044 SUSTAINABLE FASHION THINKING LABORATORY 2
FDM 10053 INTRODUCTION TO FASHION TECHNOLOGY 1
FDM 10054 INTRODUCTION TO FASHION TECHNOLOGY LABORATORY 2
MATH 10041 INTRODUCTORY STATISTICS (KMCR) 4
 Credit Hours16
Semester Three
ECON 22060 PRINCIPLES OF MICROECONOMICS (KSS) 3
FDM 20050 FASHION TECHNOLOGY APPLICATIONS 3
!FDM 20121 FASHION DRAWING 3
!FDM 20156 2-D FASHION DESIGN PRACTICE 3
Kent Core Requirement 3
 Credit Hours15
Semester Four
!FDM 20013 HISTORY OF COSTUME 3
!FDM 20123 FASHION DESIGN CONCEPTS 3
!FDM 20157 3-D FASHION DESIGN PRACTICE 3
MKTG 25010 PRINCIPLES OF MARKETING 3
Additional Major Elective 3
 Credit Hours15
Semester Five
FDM 35010 CONTEMPORARY FASHION DESIGNERS (WIC) 3
!Fashion Design Studio I Electives 6
Additional Major Elective 2
Kent Core Requirement 3
 Credit Hours14
Semester Six
!Fashion Design Studio II Electives 6
Additional Major Elective 2
Kent Core Requirement 3
Kent Core Requirement 3
 Credit Hours14
Third Summer Term
FDM 45292 INTERNSHIP IN FASHION DESIGN (ELR) 3
 Credit Hours3
Semester Seven
!FDM 40099 SENIOR FASHION DESIGN THESIS I (ELR) 6
!FDM 40121 FASHION PORTFOLIO I 3
Kent Core Requirement 3
Kent Core Requirement 3
 Credit Hours15
Semester Eight
!FDM 40122 FASHION PORTFOLIO II 3
!FDM 40199 SENIOR FASHION DESIGN THESIS II (ELR) 3
Additional Major Elective 3
Kent Core Requirement 3
 Credit Hours12
 Minimum Total Credit Hours:120

Program Delivery

Program Delivery

  • Delivery:
    • In person
  • Location:
    • Kent Campus

Accreditation for Fashion Design - B.F.A.

Accreditation

National Association of Schools of Art and Design (NASAD)

Examples of Possible Careers and Salaries for Fashion Design - B.F.A.

Examples of Possible Careers
  • Fashion designer
  • Creative director
  • Illustrator
  • Product developer
  • Print designer
  • Technical designer
  • Textile designer
  • Knit designer
  • Knit programmer
  • Sourcing

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