Casebook and Presentation - Public Relations Capstone Course

In the public relations capstone course, seniors partner with a client to solve a real public relations challenge. Throughout the 15 weeks of the semester, classmates work together in teams to create a strategic communications plan, casebook and presentation, mimicking a real-life pitch they might work on in a communications role after graduation.

In the video on this page, Zach Zdanowicz, '22, chronicles his journey through the capstone class. 

View a final casebook