I Promise Old

Team LeBron To Support I PROMISE Scholars Support Fund via 2022 NBA All Star Game

Situation: At the NBA All Star game on Feb. 20, Team LeBron will be playing for the Kent State University Foundation‘s “I PROMISE Scholars Support Fund”, a program that provides higher education opportunities for inner-city students in Northeast Ohio, growing the NBA Family’s commitment to economic empowerment and expanding education for all.

Intent: Kent State seeks to amplify the message of this once-in-a-lifetime connection to all university audiences in order to maximize additional donations to this fund, generate awareness of the university’s significant, existing partnership with I PROMISE students, and further support our overarching message of access and affordability to all. 

Execution: Kent State will strategically approach the following communications phases:

• Pre-Announcement: Prepare a robust series of communications that can be shared immediately following the expected announcement by Team LeBron on Feb. 10.
• Pre-Game Coverage: Seek earned media coverage that supports key messages surrounding the campaign’s intent via media partners from Feb. 10-20.
• Event: Capitalize on messaging focused on the inclusion of Kent State and our students during the game set for 8 p.m. on Feb. 20.
• Post-event: Continue momentum via post-event coverage and communications across all university channels.