Creative Writing - M.F.A.

The Creative Writing M.F.A. program is designed for aspiring writers who want to hone their craft and take their skills to the next level. With a focus on individual attention and mentorship from experienced faculty, you will have the opportunity to refine your writing skills in a supportive and inspiring environment. Whether you are interested in fiction, poetry or nonfiction, our program provides you with the tools needed to achieve your writing goals.

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Program Information for Creative Writing - M.F.A.

Program Description

Program Description

Full Description

The Master of Fine Arts degree in Creative Writing is a consortium program between Kent State, the University of Akron, Cleveland State University and Youngstown State University (NEOMFA consortium).

The degree allows students to take advantage of collaboration with an award-winning 15-member faculty and to concentrate in the writing of plays, poetry, fiction and creative non-fiction. The number and variety of the faculty guarantee consistent individual attention to student work. The range of study gives students opportunities to take classes with other writers from different backgrounds and in different genres. An annual series of readings and visiting writers in all genres supports the regular curricular offerings.

Selected students attend special summer programs, such as the Juniper Institute in Massachusetts and the Imagination Writers Conference in Cleveland; many students attend the annual Association of Writers and Writing Programs (AWP) Conference representing the consortium, or publish in journals and presses associated with the program.

Admissions for Creative Writing - M.F.A.

Admissions

For more information about graduate admissions, visit the graduate admission website. For more information on international admissions, visit the international admission website.

Admission Requirements

Applicants must apply to both the NEOMFA consortium and Kent State University. For more information on admission to the consortium, visit the NEOMFA website.

  • Bachelor's degree from an accredited college or university
  • Minimum 2.750 undergraduate GPA on a 4.000-point scale
  • Official transcript(s)
  • Three letters of recommendation
  • English language proficiency - all international students must provide proof of English language proficiency (unless they meet specific exceptions to waive) by earning one of the following:1
    • Minimum 94 TOEFL iBT score
    • Minimum 7.0 IELTS score
    • Minimum 65 PTE score
    • Minimum 120 DET score
1

International applicants who do not meet the above test scores may be considered for conditional admission.

Application Deadlines

  • Fall Semester
    • Funding deadline: January 15
      Applications must be submitted by this deadline to be considered for an assistantship or any other funded position.
  • Spring Semester
    • Rolling admissions

Learning Outcomes

Learning Outcomes

Program Learning Outcomes

Graduates of this program will be able to:

  1. Critique creative literary works in a workshop environment.
  2. Critique and revise their own material.
  3. Create a high quality publishable work of poetry, fiction, creative non-fiction, drama or literary translation.
  4. Demonstrate knowledge of a wide range of theories and practices of creative writing and the creative process.
  5. Develop skills in creative writing in real world job situations.

Coursework

On This Page

Program Requirements

Major Requirements

Major Requirements
Writing Workshops15
Craft and Theory courses9
Literature courses6
Internship 13
Electives9
Culminating Requirement
ENG 69199THESIS I 26
Minimum Total Credit Hours:48
1

The internship must be in a teaching, editing or arts administration setting.

2

The thesis must be submitted according to the general requirements established by Graduate College. The student is required to defend the thesis in an oral presentation before a committee of graduate faculty from a minimum of two consortium schools.

Graduation Requirements
Minimum Major GPA Minimum Overall GPA
- 3.000
  • No more than one-half of a graduate student’s coursework may be taken in 50000-level courses.
  • Grades below C are not counted toward completion of requirements for the degree.
Program Delivery

Program Delivery

  • Delivery:
    • In person
  • Location:
    • Kent Campus

Examples of Possible Careers and Salaries for Creative Writing - M.F.A.

Editors

-7.3%

decline

118,700

number of jobs

$63,400

potential earnings

English language and literature teachers, postsecondary

2.1%

slower than the average

81,300

number of jobs

$69,000

potential earnings

Postsecondary teachers, all other

2.0%

slower than the average

245,900

number of jobs

$71,950

potential earnings

Writers and authors

-2.3%

decline

131,200

number of jobs

$67,120

potential earnings

Additional Careers
  • Content development
  • Copywriting
  • Marketing and promotion
  • Publishing
  • Arts administration
Notice: Career Information Source
* Source of occupation titles and labor data comes from the U.S. Bureau of Labor Statistics' Occupational Outlook Handbook. Data comprises projected percent change in employment over the next 10 years; nation-wide employment numbers; and the yearly median wage at which half of the workers in the occupation earned more than that amount and half earned less.

English - M.A.

The English M.A. program offers advanced study in literature, writing and critical thinking. With a focus on small class sizes and mentorship from experienced faculty, you will hone your analytical and creative skills and advance your career opportunities.

Contact Us

Apply Now
Request Information
Schedule a visit

Program Information for English - M.A.

Program Description

Program Description

Full Description

The Master of Arts degree in English offers students broad learning in the areas of literature, rhetoric and composition, writing studies and beyond, with a distinctive focus on narrative. The program provides a deep and nuanced understanding of the ways narratives not only represent the world but also make it and change it, for both good and ill.

Narrative is defined very broadly as a fundamental and ubiquitous mode of thought that guides perception, constructs feelings and directs actions, operating at varying scales, in all domains and through multiple media and modes of perception. Students acquire advanced skills in critiquing, revising and creating narratives in the service of more effective and socially responsible problem solving, decision making, innovation and action planning. These skills are useful in a range of professions both in and outside the university, including law, teaching and library and information science. The M.A. degree is also strong preparation for doctoral study.

Admissions for English - M.A.

Admissions

For more information about graduate admissions, visit the graduate admission website. For more information on international admissions, visit the international admission website.

Admission Requirements

  • Bachelor's degree from an accredited college or university
  • Minimum 2.750 undergraduate GPA on a 4.000-point scale
  • Official transcript(s)
  • Writing sample (8-15 pages) relevant to the field of study
  • Goal statement
  • Three letters of recommendation
  • English language proficiency - all international students must provide proof of English language proficiency (unless they meet specific exceptions to waive) by earning one of the following:1
    • Minimum 94 TOEFL iBT score
    • Minimum 7.0 IELTS score
    • Minimum 65 PTE score
    • Minimum 120 DET score
1

International applicants who do not meet the above test scores may be considered for conditional admission.

Application Deadlines

  • Fall Semester
    • Funding deadline: January 15
      All application materials (including applicable fee, transcripts, recommendation letters, etc.) must be submitted by this deadline to be considered for an assistantship or any other funded position.
  • Spring Semester
    • Rolling admissions

Learning Outcomes

Learning Outcomes

Program Learning Outcomes

Graduates of this program will be able to:

  1. Demonstrate the ability to think critically about the literary texts they read and interpret.
  2. Demonstrate how to write coherently and clearly about research topics and other topics.
  3. Demonstrate an understanding on how disciplines are interconnected.
  4. Apply appropriate research methods to objects of study.
  5. Demonstrate effective teaching skills and knowledge of appropriate teaching theories, if on appointment.

Coursework

On This Page

Program Requirements

Major Requirements

Major Requirements
ENG 66705NARRATIVE FUNCTIONS AND CONSEQUENCES 3
ENG 66706UNDERSTANDING RESEARCH METHODS AND DESIGN IN LITERATURE AND WRITING STUDIES 3
ENG 66707PRACTICING NARRATIVE RESEARCH METHODS AND DESIGN 3
Advisor-Approved Electives 124
Minimum Total Credit Hours:33
1

Students who will serve as graduate assistants are required to take ENG 61094, which will count toward electives.

Graduation Requirements
Minimum Major GPA Minimum Overall GPA
- 3.000
  • Students are required to complete 33 credit hours of graded coursework to earn the M.A. degree.
  • No more than one-half of a graduate student’s coursework may be taken in 50000-level courses.
  • Grades below C are not counted toward completion of requirements for the degree.
Program Delivery

Program Delivery

  • Delivery:
    • In person
  • Location:
    • Kent Campus

Examples of Possible Careers and Salaries for English - M.A.

English language and literature teachers, postsecondary

2.1%

slower than the average

81,300

number of jobs

$69,000

potential earnings

Proofreaders and copy markers

-2.7%

decline

10,300

number of jobs

$41,140

potential earnings

Secondary school teachers, except special and career/technical education

3.8%

about as fast as the average

1,050,800

number of jobs

$62,870

potential earnings

Notice: Career Information Source
* Source of occupation titles and labor data comes from the U.S. Bureau of Labor Statistics' Occupational Outlook Handbook. Data comprises projected percent change in employment over the next 10 years; nation-wide employment numbers; and the yearly median wage at which half of the workers in the occupation earned more than that amount and half earned less.
This Giving Tuesday Season, Continue Our Most Generous Annual Tradition

Students carry out research in a laboratory at Kent State.

When we come together, Golden Flashes create a legacy of brilliance that makes the world Forever Brighter. At Kent State University, we are continuing the proud tradition of giving back during the Giving Tuesday campaign this November. This monthlong celebration of giving brings the Kent State community together to support student success and build a brighter future for the blue and gold. From Oct. 31 through Nov. 28, Kent State’s most generous annual tradition offers our alumni and friends the opportunity to give with a purpose by supporting what matters most to them. With a record 58 G...

English - M.A.

The English M.A. program offers advanced study in literature, writing and critical thinking. With a focus on small class sizes and mentorship from experienced faculty, you will hone your analytical and creative skills and advance your career opportunities.

Contact Us

Apply Now
Request Information
Schedule a visit

Program Information for English - M.A.

Program Description

Program Description

Full Description

The Master of Arts degree in English offers students broad learning in the areas of literature, rhetoric and composition, writing studies and beyond, with a distinctive focus on narrative. The program provides a deep and nuanced understanding of the ways narratives not only represent the world but also make it and change it, for both good and ill.

Narrative is defined very broadly as a fundamental and ubiquitous mode of thought that guides perception, constructs feelings and directs actions, operating at varying scales, in all domains and through multiple media and modes of perception. Students acquire advanced skills in critiquing, revising and creating narratives in the service of more effective and socially responsible problem solving, decision making, innovation and action planning. These skills are useful in a range of professions both in and outside the university, including law, teaching and library and information science. The M.A. degree is also strong preparation for doctoral study.

Admissions for English - M.A.

Admissions

For more information about graduate admissions, visit the graduate admission website. For more information on international admissions, visit the international admission website.

Admission Requirements

  • Bachelor's degree from an accredited college or university
  • Minimum 2.750 undergraduate GPA on a 4.000-point scale
  • Official transcript(s)
  • Writing sample (8-15 pages) relevant to the field of study
  • Goal statement
  • Three letters of recommendation
  • English language proficiency - all international students must provide proof of English language proficiency (unless they meet specific exceptions to waive) by earning one of the following:1
    • Minimum 94 TOEFL iBT score
    • Minimum 7.0 IELTS score
    • Minimum 65 PTE score
    • Minimum 120 DET score
1

International applicants who do not meet the above test scores may be considered for conditional admission.

Application Deadlines

  • Fall Semester
    • Funding deadline: January 15
      All application materials (including applicable fee, transcripts, recommendation letters, etc.) must be submitted by this deadline to be considered for an assistantship or any other funded position.
  • Spring Semester
    • Rolling admissions

Learning Outcomes

Learning Outcomes

Program Learning Outcomes

Graduates of this program will be able to:

  1. Demonstrate the ability to think critically about the literary texts they read and interpret.
  2. Demonstrate how to write coherently and clearly about research topics and other topics.
  3. Demonstrate an understanding on how disciplines are interconnected.
  4. Apply appropriate research methods to objects of study.
  5. Demonstrate effective teaching skills and knowledge of appropriate teaching theories, if on appointment.

Coursework

On This Page

Program Requirements

Major Requirements

Major Requirements
ENG 66705NARRATIVE FUNCTIONS AND CONSEQUENCES 3
ENG 66706UNDERSTANDING RESEARCH METHODS AND DESIGN IN LITERATURE AND WRITING STUDIES 3
ENG 66707PRACTICING NARRATIVE RESEARCH METHODS AND DESIGN 3
Advisor-Approved Electives 124
Minimum Total Credit Hours:33
1

Students who will serve as graduate assistants are required to take ENG 61094, which will count toward electives.

Graduation Requirements
Minimum Major GPA Minimum Overall GPA
- 3.000
  • Students are required to complete 33 credit hours of graded coursework to earn the M.A. degree.
  • No more than one-half of a graduate student’s coursework may be taken in 50000-level courses.
  • Grades below C are not counted toward completion of requirements for the degree.
Program Delivery

Program Delivery

  • Delivery:
    • In person
  • Location:
    • Kent Campus

Examples of Possible Careers and Salaries for English - M.A.

English language and literature teachers, postsecondary

2.1%

slower than the average

81,300

number of jobs

$69,000

potential earnings

Proofreaders and copy markers

-2.7%

decline

10,300

number of jobs

$41,140

potential earnings

Secondary school teachers, except special and career/technical education

3.8%

about as fast as the average

1,050,800

number of jobs

$62,870

potential earnings

Notice: Career Information Source
* Source of occupation titles and labor data comes from the U.S. Bureau of Labor Statistics' Occupational Outlook Handbook. Data comprises projected percent change in employment over the next 10 years; nation-wide employment numbers; and the yearly median wage at which half of the workers in the occupation earned more than that amount and half earned less.
$75,000 Susan Harwood Grant Awarded to Kent State Geauga to Provide Occupational Safety & Health Training to Protect Women in Geauga County

NOTE: Kent State Geauga’s workplace safety training program, at the time of initial publication of this document (10/2023), is funded by a grant of $75,000 in federal funds, which constitutes 100 percent of the program budget. Zero percent, or $0 of the program budget, is financed through nongovernmental sources. Workforce training—in both English and Spanish—is coming soon to small businesses in Geauga County, focusing on safety and health hazards that disproportionately affect women workers. The Occupational Safety and Health Administration (OSHA) is part of the United States Departmen...

Long Legacy: Dressler Family Spans 75 Years at Kent State

Virginia "Ginnie" Dressler, digital projects librarian, shows a photo of her grandfather, mathematics professor Byron Dressler from 1970.

A member of the Dressler family has been working at Kent State University continuously for the past 75 years.  It was the fall of 1948 when Byron Dressler first came to Kent State, working for 30 years as a mathematics professor and serving as director of the university’s first computer center, which was established in the early 1960s in Merrill Hall.   Fast forward to today, when his granddaughter, Virginia “Ginnie” Dressler, is employed as digital projects librarian and associate professor for University Libraries. In the years in between, Ginnie Dres...

B.B.A. in Marketing

Our Marketing B.B.A. program provides a strong foundation in business and marketing principles, combined with practical experience, to prepare you for a successful career. With access to cutting-edge resources and experienced faculty, you'll learn the latest techniques in consumer behavior, market research and digital marketing. Join our program and become a skilled marketer ready to take on any challenge in the dynamic field of marketing.

Contact Us

Apply Now
Request Info
Schedule a Visit

Program Information for B.B.A. in Marketing

Program Description

Program Description

<

Full Description

The Bachelor of Business Administration degree in Marketing provides a general approach that can be applied in a wide range of areas of business (e.g., for profit, nonprofit, service and manufacturing). The program addresses the breadth within the marketing field through courses (e.g., consumer behavior, marketing research, international marketing, personal selling, advertising and promotion management) that provide the student with an appreciation of all central topic areas in the field.

The Marketing major offers students the opportunity to have a generalist’s perspective or to focus on one of four concentrations. Students gain a working knowledge of the theory and practice of marketing and learn the tasks involved in the analysis, planning, implementation and control of marketing programs that result in strategies and tactics used by businesses to sell products to consumers and other businesses.

The Marketing major includes the following concentrations:

  • The Entrepreneurial Marketing optional concentration is for those with an entrepreneurial spirit. This concentration will offer insights into marketing strategies tailored for startups and small businesses. Students will explore innovative approaches to marketing and learn how to navigate the unique challenges faced by entrepreneurs.
  • The Marketing Analytics optional concentration focuses on harnessing the power of data to make informed marketing decisions and optimize marketing strategies.
  • The Sales Management optional concentration is designed to equip students with the skills and knowledge needed to lead successful sales teams, manage customer relationships, and drive revenue growth.
  • The Social Media and Digital Marketing optional concentration is designed to teach students how to create and implement effective digital marketing campaigns through a strong online presence across various platforms, this concentration will allow students to explore the world of digital marketing and social media.

Marketing students may apply early to the M.B.A. degree and double count 9 credit hours of graduate courses toward both degree programs. See the Combined Bachelor's/Master's Degree Program policy in the University Catalog for more information.

Admissions for B.B.A. in Marketing

Admissions

Admission Requirements

The university affirmatively strives to provide educational opportunities and access to students with varied backgrounds, those with special talents and adult students who graduated from high school three or more years ago.

First-Year Students on the Kent Campus: First-year admission policy on the Kent Campus is selective. Admission decisions are based upon cumulative grade point average, strength of high school college preparatory curriculum and grade trends. Students not admissible to the Kent Campus may be administratively referred to one of the seven regional campuses to begin their college coursework. For more information, visit the admissions website for first-year students.

First-Year Students on the Regional Campuses: First-year admission to Kent State’s campuses at Ashtabula, East Liverpool, Geauga, Salem, Stark, Trumbull and Tuscarawas, as well as the Twinsburg Academic Center, is open to anyone with a high school diploma or its equivalent. For more information on admissions, contact the Regional Campuses admissions offices.

International Students: All international students must provide proof of proficiency of the English language (unless they meet specific exceptions) through the submission of an English language proficiency test score or by completing English language classes at Kent State’s English as a Second Language Center before entering their program. For more information, visit the admissions website for international students.

Former Students: Former Kent State students or graduates who have not attended another college or university since Kent State may complete the reenrollment or reinstatement form on the University Registrar’s website.

Transfer Students: A minimum 2.000 overall GPA is required for admission into this major. Students who have previously attended Kent State and have completed (or the equivalent of) COMM 15000, ENG 21011, MATH 11010 and MKTG 25010 must have earned a minimum C grade in the courses.

Admission Restrictions for Dual Programs

  • Students admitted to the Professional Sales undergraduate certificate may not declare the Sales Management concentration (and vice versa).
  • Students admitted to the B.B.A. degree in Entrepreneurship may not declare the Entrepreneurial Marketing concentration (and vice versa).

Learning Outcomes

Learning Outcomes

Program Learning Outcomes

Graduates of this program will be able to:

  1. Demonstrate an understanding of segmentation, target marketing and positioning.
  2. Demonstrate an ability to collect and analyze market research data.
  3. Demonstrate an understanding of effective personal selling tactics.
  4. Demonstrate an ability to conduct financial analyses for the purposes of making strategic marketing decisions.

Students earning a B.B.A. degree in Ambassador Crawford College of Business and Entrepreneurship are expected to have the following:

  1. Core Business Knowledge - Recall the strategic frameworks that are used to make business decisions.
  2. Analytical Skills - Use analytical methodologies and critical thinking skills to evaluate and solve business problems.
  3. Digital Technology – Demonstrate the technological skills necessary to analyze business problems and develop solutions.
  4. Written Communication - Write effective business communications.
  5. Oral Communication - Make effective business presentations, using appropriate technologies.
  6. Teamwork – Collaborate effectively with others to achieve a common business purpose.
  7. Business Ethics – Recognize ethical business dilemmas and use ethical decision making to resolve the dilemma.
  8. Global - Analyze the key global factors when making business decisions.

Coursework

On This Page

Program Requirements

Major Requirements

Major Requirements (courses count in major GPA)
MKTG 35030MARKETING APPLICATIONS (min C grade)3
MKTG 35035CONSUMER BEHAVIOR (min C grade)3
MKTG 35046PROFESSIONAL SELLING (min C grade)3
MKTG 35050MARKETING RESEARCH (min C grade)3
MKTG 45084MARKETING POLICIES AND STRATEGIES (ELR) (WIC) (min C grade)3
Additional Requirements (courses do not count in major GPA)
ACCT 23020INTRODUCTION TO FINANCIAL ACCOUNTING 3
ACCT 23021INTRODUCTION TO MANAGERIAL ACCOUNTING 3
BA 24056BUSINESS ANALYTICS I 23
BA 34156BUSINESS ANALYTICS II 3
or MKTG 35061 MARKETING ANALYTICS
BA 44062SUPPLY CHAIN MANAGEMENT 3
BUS 10123EXPLORING BUSINESS 33
BUS 30062ADVANCED PROFESSIONAL DEVELOPMENT 3
CIS 24053INTRODUCTION TO INFORMATION SYSTEMS AND DIGITAL TECHNOLOGIES 3
COMM 15000INTRODUCTION TO HUMAN COMMUNICATION (KADL) (min C grade)3
ECON 22060PRINCIPLES OF MICROECONOMICS (KSS) 3
ECON 22061PRINCIPLES OF MACROECONOMICS (KSS) 3
FIN 26074LEGAL ENVIRONMENT OF BUSINESS 3
FIN 36053BUSINESS FINANCE 3
MATH 11010ALGEBRA FOR CALCULUS (KMCR) (min C grade)3
MGMT 24163PRINCIPLES OF MANAGEMENT 3
MGMT 44285STRATEGIC MANAGEMENT 3
MKTG 25010PRINCIPLES OF MARKETING (min C grade)3
UC 10001FLASHES 101 1
UC 10162INTRODUCTION TO PROFESSIONAL DEVELOPMENT 1
Mathematics or Critical Reasoning Elective, choose from the following: 43-5
MATH 10051
QUANTITATIVE REASONING (KMCR)
MATH 11012
INTUITIVE CALCULUS (KMCR)
MATH 12002
ANALYTIC GEOMETRY AND CALCULUS I (KMCR)
PHIL 21002
INTRODUCTION TO FORMAL LOGIC (KMCR)
Kent Core Composition 56
Kent Core Humanities and Fine Arts (minimum one course from each)9
Kent Core Social Sciences (must be from two disciplines)3
Kent Core Basic Sciences (must include one laboratory)6-7
General Electives (total credit hours depends on earning 120 credit hours, including 39 upper-division credit hours) 616
Additional Major Requirements or Concentrations
Choose from the following:9
Additional Requirements for Students Not Declaring a Concentration
Entrepreneurial Marketing Concentration
Marketing Analytics Concentration
Sales Management Concentration
Social Media and Digital Marketing Concentration
Minimum Total Credit Hours:120
1

Students who have a double major with Entrepreneurship and who have completed ENTR 37045 are not required to take MKTG 35046 for the Marketing major. However, students in the double major cannot waive ENTR 37045 for the Entrepreneurship major by taking MKTG 35046.

2

Students who have taken MATH 10041 for another program may use it in place of BA 24056.

3

Transfer students, new students with college credit and continuing students who have changed their program to a B.B.A. degree may be waived out of BUS 10123 if one of the following occurs:

  • They earned 30 or more credit hours and completed two of the following courses: ACCT 23020, ACCT 23021, CIS 24053, FIN 26074, MGMT 24163 and/or MKTG 25010.
  • They earned 60 or more credit hours and completed one of the following courses: ACCT 23020, ACCT 23021, CIS 24053, FIN 26074, MGMT 24163 or MKTG 25010.
  • They have sufficient breadth and depth of knowledge in a business field (as demonstrated by a CLEP or Credit by Exam score) but do not meet the criteria listed above, and the waiver is approved by the college dean's office.
4

Taking MATH 10051 or PHIL 21002 will not replace a low grade in either MATH 11012 or MATH 12002. Students are required to take MATH 11012 or MATH 12002 if they change their major to, or want to double major with, the Economics major or Finance major and/or intend to declare the Data Analytics minor. Students who intend to enroll in certain graduate programs and/or are working toward Phi Beta Kappa status are highly encouraged to take MATH 11012 or MATH 12002.

5

Minimum C grade is required in ENG 21011 or HONR 20197.

6

Maximum 4 credit hours of Physical Activity, Wellness and Sport (PWS) courses may be counted toward the 120 total credit hours or 39-upper-division-credit-hour graduation requirement. General elective courses may be selected from any area and at any level provided students do not go over the PWS restriction, and they satisfy the 39 credit hour upper-division requirements. A minor (business or non-business) is encouraged. Any other exceptions must be approved by the assistant dean. Students in the Social Media and Digital Marketing concentration are encouraged to take an internship as a general elective.

Additional Requirements for Students Not Choosing a Concentration

Major Requirements (courses count in major GPA)
Major Electives, choose from the following:9
ENTR 27056
INTRODUCTION TO ENTREPRENEURSHIP
ENTR 37040
ENTREPRENEURIAL TOOLS
ENTR 37075
ENTREPRENEURIAL MARKETING
MKTG 35056
SOCIAL MEDIA MARKETING
MKTG 45020
COMPETITIVE MARKET ANALYSIS
MKTG 45023
CUSTOMER ANALYSIS
MKTG 45045
ADVERTISING AND PROMOTION MANAGEMENT
MKTG 45047
ADVANCED PROFESSIONAL SELLING
MKTG 45049
SALES FORCE LEADERSHIP
MKTG 45051
DIGITAL MARKETING
MKTG 45052
SALES AND SALES MANAGEMENT
MKTG 45060
INTERNATIONAL MARKETING
MKTG 45082
SERVICES MARKETING
MKTG 45091
MARKETING SEMINAR
MKTG 45095
SPECIAL TOPICS IN MARKETING
MKTG 45096
INDIVIDUAL INVESTIGATION IN MARKETING
MKTG 45189
INTERNATIONAL EXPERIENCE IN MARKETING (DIVG) (ELR)
MKTG 45192
SALES INTERNSHIP (ELR) 1
or MKTG 45292
 MARKETING INTERNSHIP (ELR)
Minimum Total Credit Hours:9
1

Students may take either MKTG 45192 or MKTG 45292 to satisfy a major elective, but not both.

Entrepreneurial Marketing Concentration Requirements

Concentration Requirements (courses count in major GPA)
ENTR 27056INTRODUCTION TO ENTREPRENEURSHIP 3
ENTR 37040ENTREPRENEURIAL TOOLS 3
ENTR 37075ENTREPRENEURIAL MARKETING 3
Minimum Total Credit Hours:9

Marketing Analytics Concentration Requirements

Concentration Requirements (courses count in major GPA)
MKTG 45020COMPETITIVE MARKET ANALYSIS 3
MKTG 45023CUSTOMER ANALYSIS 3
MKTG 45051DIGITAL MARKETING 3
Minimum Total Credit Hours:9

Sales Management Concentration Requirements

Concentration Requirements (courses count in major GPA)
MKTG 45047ADVANCED PROFESSIONAL SELLING 3
MKTG 45049SALES FORCE LEADERSHIP 3
MKTG 45052SALES AND SALES MANAGEMENT 3
Minimum Total Credit Hours:9

Social Media and Digital Marketing Concentration Requirements

Concentration Requirements (courses count in major GPA)
MKTG 35056SOCIAL MEDIA MARKETING 3
MKTG 45045ADVERTISING AND PROMOTION MANAGEMENT 3
MKTG 45051DIGITAL MARKETING 3
Minimum Total Credit Hours:9

Progression Requirements
  • Students must take MKTG 35030 as the first course in the major and earn a minimum C grade to continue in the major. MKTG 35030 may be taken concurrently with MKTG 35035 or MKTG 35050. Students who earn below a C grade in MKTG 35030 are required to repeat the course with a maximum of three repeats.
  • Students must earn a minimum C grade in COMM 15000, ENG 21011, MATH 11010, MKTG 25010 and MKTG 35030 to continue in the major.
  • Students must maintain a minimum 2.000 overall GPA.

Graduation Requirements
Minimum Major GPA Minimum Overall GPA
2.000 2.000
  • Students must complete a minimum 50 percent of business credit hours (required for the B.B.A. degree) in-residence on a Kent State University campus.
  • Students must complete at least 50 percent of their major credit hours in residence on a Kent State University campus.
  • Students must complete two measures of outcomes assessment as specified by the college for complete satisfaction of the B.B.A. degree.
Roadmap

Roadmap

Roadmap

This roadmap is a recommended semester-by-semester plan of study for this program. Students will work with their advisor to develop a sequence based on their academic goals and history. Courses designated as critical (!) must be completed in the semester listed to ensure a timely graduation.

Plan of Study Grid
Semester OneCredits
Students must earn a minimum C grade in COMM 15000, ENG 21011, MATH 11010, MKTG 25010 and MKTG 35030 to continue in the major.  
BUS 10123 EXPLORING BUSINESS 3
COMM 15000 INTRODUCTION TO HUMAN COMMUNICATION (KADL) 3
MATH 11010 ALGEBRA FOR CALCULUS (KMCR) 3
UC 10001 FLASHES 101 1
Kent Core Requirement 3
Kent Core Requirement 3
 Credit Hours16
Semester Two
CIS 24053 INTRODUCTION TO INFORMATION SYSTEMS AND DIGITAL TECHNOLOGIES 3
ECON 22060 PRINCIPLES OF MICROECONOMICS (KSS) 3
UC 10162 INTRODUCTION TO PROFESSIONAL DEVELOPMENT 1
Mathematics or Critical Reasoning Elective 3-5
Kent Core Requirement 3
Kent Core Requirement 3
 Credit Hours16
Semester Three
ACCT 23020 INTRODUCTION TO FINANCIAL ACCOUNTING 3
ECON 22061 PRINCIPLES OF MACROECONOMICS (KSS) 3
FIN 26074 LEGAL ENVIRONMENT OF BUSINESS 3
MGMT 24163 PRINCIPLES OF MANAGEMENT 3
Kent Core Requirement 3
 Credit Hours15
Semester Four
Students must earn a minimum C grade in COMM 15000, ENG 21011, MATH 11010, MKTG 25010 and MKTG 35030 to continue in the major.  
ACCT 23021 INTRODUCTION TO MANAGERIAL ACCOUNTING 3
BA 24056 BUSINESS ANALYTICS I 3
BUS 30062 ADVANCED PROFESSIONAL DEVELOPMENT 3
!MKTG 25010 PRINCIPLES OF MARKETING 3
Kent Core Requirement 3
 Credit Hours15
Semester Five
Students must earn a minimum C grade in COMM 15000, ENG 21011, MATH 11010, MKTG 25010 and MKTG 35030 to continue in the major.  
BA 44062 SUPPLY CHAIN MANAGEMENT 3
!MKTG 35030 MARKETING APPLICATIONS 3
MKTG 35035 CONSUMER BEHAVIOR 3
MKTG 35050 MARKETING RESEARCH 3
Kent Core Requirement 3
 Credit Hours15
Semester Six
Required: minimum overall 2.000 GPA  
BA 34156
or MKTG 35061
 BUSINESS ANALYTICS II
or MARKETING ANALYTICS
3
FIN 36053 BUSINESS FINANCE 3
!Major Elective or Concentration Requirement 3
Kent Core Requirement 3
General Elective 3
 Credit Hours15
Semester Seven
Required: minimum overall 2.000 GPA  
MKTG 35046 PROFESSIONAL SELLING 3
!Major Elective or Concentration Requirement 3
General Electives 9
 Credit Hours15
Semester Eight
Required: minimum overall 2.000 GPA and completion of The Assurance of Learning Assessment given in MGMT 44285  
MGMT 44285 STRATEGIC MANAGEMENT 3
MKTG 45084 MARKETING POLICIES AND STRATEGIES (ELR) (WIC) 3
Major Elective or Concentration Requirement 3
General Electives 4
 Credit Hours13
 Minimum Total Credit Hours:120

Program Delivery

Program Delivery

  • Delivery:
    • In person
  • Location:
    • Kent Campus

Accreditation for B.B.A. in Marketing

Accreditation

AACSB, International - The Association to Advance Collegiate Schools of Business

Examples of Possible Careers and Salaries for B.B.A. in Marketing

Advertising and promotions managers

-1.1%

decline

28,600

number of jobs

$133,460

potential earnings

Fundraisers

14.3%

much faster than the average

100,600

number of jobs

$59,610

potential earnings

Market research analysts and marketing specialists

17.7%

much faster than the average

738,100

number of jobs

$65,810

potential earnings

Marketing managers

6.7%

faster than the average

286,300

number of jobs

$142,170

potential earnings

Sales managers

3.5%

about as fast as the average

433,800

number of jobs

$132,290

potential earnings

Additional Careers
  • Marketing coordinator
  • Marketing associate
  • Digital (social media) marketing manager
  • Brand ambassador
  • Product marketing manager
Notice: Career Information Source
* Source of occupation titles and labor data comes from the U.S. Bureau of Labor Statistics' Occupational Outlook Handbook. Data comprises projected percent change in employment over the next 10 years; nation-wide employment numbers; and the yearly median wage at which half of the workers in the occupation earned more than that amount and half earned less.
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