Institutional Advancement

Constituent Relationship Management (CRM)

In February, Advancement launched a series of email communications in Salesforce Marketing Cloud. During the implementation of Marketing Cloud, Advancement and Information Services worked with Salesforce to develop a communication send calendar and an IP Warming Strategy.  Additionally, the implementation team worked together to complete the...

From Long Island to Kent State University and now Ghost Island. That is the path Kent State University alumnus Jacob Derwin took to become a cast member on the 36th season of the CBS show Survivor, which will begin airing Feb. 28. This season’s show is called Survivor: Ghost Island. Long before the show’s challenges began, the 2016 Kent...

Constituent Relationship Management (CRM)

Advancement Core Team: Brittany Armann, Associate Director, Advancement Services Laura Brown, Executive Director, Advancement Services Leigh Greenfelder, Assistant Vice President, Advancement Communications Wiley Runnestrand, Associate Director, Digital Engagement   Technical Core Team: Jackie Cruz, Associate CRM Analyst Kim Homsher, Business...

Constituent Relationship Management (CRM)

The Advancement team kicked off their CRM Journey into Marketing Cloud on Monday August 7, 2017 by participating in an all day discovery session with Information Services and our partners at Salesforce. This project will evaluate data needs, org setup/configuration, segmentation requirements, and communication methods for campaigns initiated by our...

Constituent Relationship Management (CRM)

The Division of Institutional Advancement (IA) has found a way to connect a new divisional priority to its Salesforce CRM implementation through the addition of the Classy platform. As the division expands its fundraising opportunities, crowdfunding has become a priority to implement for the University. After much research, the team was able to...

Anything is possible. Theresa Medrano, a Kent State University senior from Westlake, Ohio, is living proof of this. At age 17, like most high school seniors, Medrano should have been thinking about senior prom and graduation. But she became a victim of domestic violence and was forced to withdraw from high school.  Instead of planning the next...

Kent State University has named Jeffery L. McLain, CFRE, as its new vice president for institutional advancement following an extensive national search. McLain comes to Kent State from Louisiana State University where he served as senior vice president of the LSU Foundation. He joins Kent State on May 15.  The Division of Institutional...

The largest single gift ever made to Kent State University to fund only scholarships will transform the Photojournalism program in the School of Journalism and Mass Communication. A Cincinnati man who took a photojournalism class at Kent State in 1941 has left a $3 million bequest to the program. Wallace (Wally) Hagedorn, who passed away in 2013,...

Kent State University announced today that the Westfield Insurance Foundation has made a commitment of $500,000 to the university. These funds will be used to support a Bachelor of Science in Insurance Studies program at Kent State, and to promote career opportunities within the insurance industry. In recognition of this donation, the Campus Tour...

Alumni, donors and other friends of Kent State University will soon have a comfortable and convenient home base when they visit the Kent Campus as a result of today’s (Sept. 17) vote of the university’s Board of Trustees to proceed with the construction of a building for the Division of Institutional Advancement. The Institutional Advancement...