Institutional Advancement

In February, Advancement launched a series of email communications in Salesforce Marketing Cloud. During the implementation of Marketing Cloud, Advancement and Information Services worked with Salesforce to develop a communication send calendar and an IP Warming Strategy. 

Additionally, the implementation team worked together to complete the following deliverables:

From Long Island to Kent State University and now Ghost Island. Kent State alumnus Jacob Derwin competes on the CBS show “Survivor: Ghost Island,” which premieres Feb. 28. (Photo credit: Robert Voets/CBS)

Advancement Core Team:Marketing Cloud - Advancement/Classy Team

  • Brittany Armann, Associate Director, Advancement Services
  • Laura Brown, Executive Director, Advancement Services
  • Leigh Greenfelder, Assistant Vice President, Advancement Communications
  • Wiley Runnestrand, Associate Director, Digital Engagement


The Advancement team kicked off their CRM Journey into Marketing Cloud on Monday August 7, 2017 by participating in an all day discovery session with Information Services and our partners at Salesforce. This project will evaluate data needs, org setup/configuration, segmentation requirements, and communication methods for campaigns initiated by our Advancement team. Giving Tuesday is the target event for go-live, which features communication campaigns that begin in October.

The Division of Institutional Advancement (IA) has found a way to connect a new divisional priority to its Salesforce CRM implementation through the addition of the Classy platform.

Anything is possible.

Theresa Medrano, a Kent State University senior from Westlake, Ohio, is living proof of this.

At age 17, like most high school seniors, Medrano should have been thinking about senior prom and graduation. But she became a victim of domestic violence and was forced to withdraw from high school. 

Instead of planning the next chapter of her life, she suddenly found herself homeless. Still, she found the strength to remain hopeful, and today she’s a full-time student, on track to graduate.


Photo of Jeff McLainKent State University has named Jeffery L. McLain, CFRE, as its new vice president for institutional advancement following an extensive national search. McLain comes to Kent State from Louisiana State University where he served as senior vice president of the LSU Foundation. He joins Kent State on May 15. 

The largest single gift ever made to Kent State University to fund only scholarships will transform the Photojournalism program in the School of Journalism and Mass Communication.

A Cincinnati man who took a photojournalism class at Kent State in 1941 has left a $3 million bequest to the program. Wallace (Wally) Hagedorn, who passed away in 2013, was so impressed with the class he took while still in high school he became an amateur photographer. 

Kent State University announced today that the Westfield Insurance Foundation has made a commitment of $500,000 to the university. These funds will be used to support a Bachelor of Science in Insurance Studies program at Kent State, and to promote career opportunities within the insurance industry. In recognition of this donation, the Campus Tour Center located in the Kent Student Center has been named Westfield Insurance Campus Tour Center.

Training and retaining Ohio’s top talent is the goal of the new Insurance Studies program at Kent State. 

Alumni, donors and other friends of Kent State University will soon have a comfortable and convenient home base when they visit the Kent Campus as a result of today’s (Sept. 17) vote of the university’s Board of Trustees to proceed with the construction of a building for the Division of Institutional Advancement. The Institutional Advancement division oversees the university’s private fund-raising activities and the Office of Alumni Relations, which in turn oversees the Kent State University Alumni Association.