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University Communications and Marketing is made up of more than 30 professionals who serve as a warehouse of knowledge on Kent State University and its brand identity. These individuals bring with them extensive experience from the private sector, not-for-profit organizations, agencies, broadcast media and publishing houses. The strong and varied backgrounds of UCM’s employees allows the department to build teams to assist you in strategizing and meeting your communications needs and marketing goals while integrating the overall marketing plan of the university. 

Our award-winning, full-service department can assist you with:

  • Marketing Strategy and Consultation
  • Media Relations
  • Creative Services for print, web and multi-media platforms
  • Research
  • Photography
  • Video
  • Web and Social Media

You may find resources you need in the Guide to Marketing, or you may choose to get us involved as you start planning your next marketing initiative. UCM is here to help you target your message to the right audience.

Strategic Visioning and Rebranding

In order to continue to serve the communities around us, as well as reach our strategic vision for our university, it is critical to develop a common narrative that will serve all constituents. This narrative needs to tell the story of who we are and what we stand for at Kent State in an authentic and compelling way. Once developed, this story can serve as the defining thread that binds us all to a common and unique vision for this university we call home.

Over the next few months we will be defining Kent State University’s strategic vision, core values and top priorities. This process will require everyone in the Kent State community to continue to reflect on our vision for the university. Learn more about the Be Bold initiative and how you can participate at

The goal is to pose a draft vision, core values and university priorities to the Kent State community. This work will then serve as the foundation for a new brand platform we anticipate rolling out in January 2016. 

Award-Winning Materials

University Communications and Marketing produces creative materials for the institution, as well as colleges and departments across campus. University Communications & Marketing has earned various honors over the years ranging from Addy's to Sabre to PIANKO Print Excellence Awards.

See Award-Winning Materials