To guarantee that our identity is communicated successfully, Kent State University must be vigilant in ensuring that its brand identity is consistent and clear. Our brand is the aggregate of many elements, such as our name, vision, logo, colors and other visual and verbal touch points that identify Kent State University.

The term brand identity describes the vision of how we want the brand to be perceived by our audiences. So, the question answered by the brand identity is: How do we want our audiences to think of us?

Our branding guides all marketing and communications initiatives, beginning with the use of the logo. Because the logo is the most visible representation of the Kent State identity, there is then a direct link between how the Kent State logo is used and our ability to communicate our brand.