Incorrect Usage of Logos and Marks | University Communications and Marketing | Kent State University

To legally protect the Kent State University logo, we must not alter or distort it in any way. Changes, no matter how small, weaken our logo’s protectability and impact and detract from the consistent image we want to project. Even well-intentioned changes can have a negative impact. Illustrated here are common mistakes to avoid. Regional Campus, athletic and seal marks follow these same rules against improper use.

  • Improper Logo 1
    Do not change the size of the graphic elements of the Kent State University logo.
  • Improper Logo 2
    Do not change the position of the graphic elements of the Kent State University logo.
  • Improper Logo 3
    Do not position the logo on angles.
  • Improper Logo 4
    Do not lock up promotional slogans to the logo.
  • Improper Logo 5
    Do not add elements to the logo.
  • Improper Logo 6
    Do not reproduce the logo in unauthorized colors.
  • Improper Logo 7
    Do not place the four-color logo on clashing background colors or dark images. (always use the reversed logo)
  • Improper Logo 8
    Do not place the logo on distracting backgrounds.
  • Improper Logo 9
    Do not use special effects like drop shadows with the logo.
  • Improper Logo 10
    Do not use the logo as a headline or within body copy.