The Bachelor of Fine Arts degree in Visual Communication Design prepares students for design and illustration professions. Students develop technical proficiency and design expertise in the organization of imagery and typography to communicate information in two-dimensional and three-dimensional forms using interactive media, environments and motion design. Students produce work for print, video, screen and interactive experiences, as well as package design, exhibition design and environmental wayfinding.
Visual Communication Design is more than layout and graphic design. It's about conveying a feeling, information and a message through the design choices made.
Design surrounds us everywhere we go. Look around you wherever you are. The phone in your hand, the computer in front of you, the magazines, signs, products, packaging -- all of it crafted and created with design in mind. The Bachelor of Arts in Visual Communication Design will help you develop and learn to effectively use your design skills and prepare you for the design jobs of the future.
Students can also develop their talents and network with other designers through extracurricular opportunities.
Explore Ways to Get Involved, Get Experience, Get Designing
IdeaBase: Student-Powered Agency
IdeaBase is a Kent State student-powered design agency located in Franklin Hall. IdeaBase bridges the gap between classroom and career by bringing together top-performing Kent State students to tackle real-world client problems. The team represents a variety of backgrounds, including visual communication design, public relations, advertising, digital media production, computer information systems, emerging media and technology, marketing and communication studies students.
In Student Media, students create content for our six print partners (five magazines and one newspaper) as well as for TV, radio, websites and social media. Together, they reach thousands of people every day, delivering original reporting, information, entertainment and advertising.
Starting "Day One" of freshman year, students can work for these independent, nationally recognized, nationally award-winning student media outlets. In doing so, students gain relevant exposure to the communication industry, strong peer and faculty relationships and opportunities to launch meaningful careers.
Glyphix Research Laboratory
Glyphix began as a full studio experience for students, and the student staffed studio was one of the first such programs in the U.S. and the prototype for many student work-study design groups now existing on university campuses. Now Glyphix is a Research Laboratory in the School of VCD. Students gain studio experience as they conduct research, develop concepts and produce design materials for clients and other stakeholders.
AIGA Kent State
Meet other students studying visual communication design and all things graphic design as part of Kent State's American Institute of Graphic Arts student group. Network with area designers and businesses, be part of the monthly meetings with the Cleveland chapter and participate in extracurricular learning opportunities that can help you develop as a designer.
Our graduates find meaningful careers and internships everywhere. Here are just a few of the places where they've worked.
- Abercrombie & Fitch
- Aerie, American Eagle Outfitters
- American Greetings
- Aquent Studios
- Cassel Bear
- The Cleveland Museum of Art
- CrossCountry Mortgage, LLC
- Dick's Sporting Goods
- Federal Reserve Bank of Cleveland
- Giant Eagle, Inc.
- IBM Watson
- Jo-Ann Stores
- Little Jacket
- Marcus Thomas
- Ohio Department of Natural Resources
- Ologie Branding Agency
- OverDrive, Inc.
- PNC Banks
- Progressive Insurance
- Sunnyside Automotive Group
Our students work through an iterative process of problem solving to complete each project. With both long and short term goals in mind, projects mimic real-world scenarios that allow students to create comprehensive and diverse portfolios in preparation for creative careers.
View a variety of student working, ranging from introductory level freshman courses to senior level work.