Human Information Behavior - Ph.D. in Communication & Information

Human information behavior (HIB) is a broad, interdisciplinary, and foundational area in the field of information science. It brings diverse theoretical approaches to applications across domains, from empirical work on system design and behavior, to phenomenological and ethnographic approaches to understanding the information-seeking experience.

Work in this area often involves mixed methods, with many researchers and scholars trained in several methods. The work focuses on interaction with technology, but people are central to the research questions addressed; thus, human-to-human behavior is an essential component of the discipline.