Laura Andrews

Laura Andrews is the Director of Digital Strategy and Marketing Communications for Kent State Online, a role she has held since 2017. With over a decade of experience in marketing and public relations, she leads data-driven, integrated marketing strategies that support more than 90 fully online programs across multiple colleges. Her work focuses on digital strategy, brand development, audience engagement, and cross-campus collaboration to enhance visibility, strengthen brand alignment, and drive enrollment growth.

In her role, Laura oversees full-funnel marketing initiatives, including paid media, content strategy, SEO, and analytics, and has led the transition to a centralized, in-house marketing model for Kent State Online. She works closely with university leadership and academic partners to align marketing efforts with institutional priorities and evolving learner needs.

Laura is certified in digital marketing and holds a bachelor’s degree in communication studies from The College of Wooster, as well as two master’s degrees from Kent State University—one in public relations and another in mass media studies.