Advertising

A cross-disciplinary team of students from Kent State’s College of Communication and Information earned commendation for their work on You Can Now’s (YCN) Student Awards, an international, creative advertising competition.   Alyssa Fejko (visual communication design), Julie Jones (advertising) and Jerrica Damask (communication studies)...

Team will present integrated marketing campaign to V8®+Energy brand team For the first time, a team of Kent State University students and alumni will compete as finalists in the Collegiate Effie Competition later this month. The students – Ellie Schering, ’17, of Malvern, Ohio; Emily Wahl, ’16, of Pittsburgh, Pa.; and Matt Varga, ’16, of...

School of Journalism & Mass Communication

This May, JMC students are taking their communications talents across the pond. Twenty students in the Global Advertising and Public Relations course are traveling to Dublin and London May 14-30, 2015. JMC Associate Director Dr. Danielle Sarver Coombs and Associate Professor Michele Ewing have organized the course and the trip, and they are...

School of Journalism & Mass Communication

Imagine a future where a consumer scans an item through a window display and purchases it without entering the store. Groceries are ordered at a kiosk for delivery within the hour. Human voice assistance is a standard part of the online shopping experience. Predictive analytics help retailers anticipate a shopper’s behavior. All are examples of...

School of Journalism & Mass Communication

JMC professors Wendy Wardell, Stephanie Smith, Jan Leach and Joe Murray will offer their perspectives and examine the moral, ethical and business implications on advertising, public relations, digital media and journalism, as well as what it means for students entering the workforce. JMC Director Thor Wasbotten will moderate the discussion...

Four creative groups across Kent State University earned 10 awards at the 2014 Akron ADDY Award ceremony, hosted by the American Advertising Federation-Akron (AAF-Akron). Kent State’s University Communications and Marketing; Glyphix, a student-staffed design studio within the School of Visual Communication Design; Type High Press, a creative...