Required Action Items

To support recruitment and retention, it is required that Kent State University’s academic units include standard call-to-action items on their websites in this order:

Administrative Units

Administrative units have the option to exclude, if not applicable

Standard Templates

www.kent.edu standard templates include:

• Minimum of three Action Items
• Maximum of six Action Items

Colleges

Colleges must include:

1. Find Majors & Degrees
2. Schedule Visit (only if department-specific visits are offered and information is captured in Hobson’s)
3. Apply Now
4. Why xxx? - optional, but if academic area is narrow, highly recommended
   1. Learn how to create a Why Page and add it as a Call to Action
5. Schedule advising appointment

Career Opportunities (Career Services Block)

• Median Salaries
• Internships
• Alumni Success
• Facts & Figures
• Optional, alternate placement: home page infographic

Drupal Example

• URL structure for Google Analytics monitoring: 
  • DSCI www.kent.edu/dsci/major-why-dsci
  • CAE www.kent.edu/cae/major-why-cae

Academic Programs/Departments

Academic Programs/Departments must include:

1. Schedule Visit (only if program/department-specific visits are offered and information is captured in Hobson’s)
2. Apply Now
3. Why xxx?
   1. Learn how to create a Why Page and add it as a Call to Action
4. Schedule advising appointment

Additional Required Inclusions:

• Study Abroad & Online Learning information, if offered
  • Location of button or content is optional
• Required classes links on academic program pages
  • Note this label works much better than roadmaps with prospective students
• Breadcrumbs, location optional for custom designs
• Primary navigation requirements