Required Action Items
To support recruitment and retention, it is required that Kent State University’s academic units include standard call-to-action items on their websites in this order:
Administrative Units
Administrative units have the option to exclude, if not applicable
Standard Templates
www.kent.edu standard templates include:
- Minimum of three Action Items
- Maximum of six Action Items
Colleges
Colleges must include:
- Find Majors & Degrees
- Schedule Visit (only if department-specific visits are offered and information is captured in Slate)
- Apply Now
- Why xxx? - optional, but if academic area is narrow, highly recommended
- Learn how to create a Why Page and add it as a Call to Action
- * Note: with the summer/fall 2023 academic program page implementation, this component/content will be tied into the implementation
- Schedule advising appointment
Career Opportunities (Career Services Block)
- Median Salaries
- Internships
- Alumni Success
- Facts & Figures
- Optional, alternate placement: home page infographic
Drupal Example
- URL structure for Google Analytics monitoring:
Academic Programs/Departments
Academic Programs/Departments must include:
- Schedule Visit (only if program/department-specific visits are offered and information is captured in Hobson’s)
- Apply Now
- Why xxx?
- Schedule advising appointment
Additional Required Inclusions:
- Study Abroad & Online Learning information, if offered
- Location of button or content is optional
- Required classes links on academic program pages
- Note this label works much better than roadmaps with prospective students
- Breadcrumbs, location optional for custom designs
- Primary navigation requirements