American Marketing Association
The American Marketing Association (AMA) is the professional association for individuals and organizations who strive to be the most relevant force and voice shaping marketing around the world; an essential community for marketers. Today, the AMA leads an unparalleled discussion on marketing excellence. Continuing in the tradition of Neil Borden and so many others, the AMA offers differentiated content that focuses on the tension between Best Versus Next Practices™. In the past, AMA has attended conferences in Pittsburgh and New Orleans, worked on integrated marketing plans for eBay and Mary Kay, and assisted in the marketing efforts of local businesses/organizations.
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