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Business Analytics - B.B.A.

Our program equips you with the skills and knowledge needed to analyze complex business data and make informed decisions that drive success. With access to cutting-edge technology and expert faculty, you'll gain hands-on experience in data mining, predictive analytics and more. Enroll now and take the first step towards a rewarding career in business analytics.

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delaney curran

“Changing my major to Business Analytics has to be the best decision I have ever made. The professors were a tremendous help in the transition to Business Analytics. I have already learned so much about this amazing field and I am confident that the Business Analytics program will help prepare me for a future career.” - Delaney Curran, Business Analytics

 

Overview

  • The Bachelor of Business Administration degree in Business Analytics provides students with understanding of the diverse knowledge they need to be effective business data analysts. The focus of the major is to develop students who will understand and be able to apply business analytics to real-world problems.
  • The major emphasizes problem solving with data for strategic business decision making using various analytics tools such data visualization and machine learning technologies.
  • It is expected that students graduating with this major will be in demand for entry-level analytics positions in the workforce.
  • Examples of business analytics applications include marketing analysis or segmentation, city planning, delivery logistics, risk management, security, and healthcare management among others.

 

Program Information

Program Description

Full Description

The Bachelor of Business Administration degree in Business Analytics provides students with understanding of the diverse knowledge they need to be effective business data analysts. The focus of the major is to develop students who will understand and be able to apply business analytics to real-world problems.

While the major's curriculum builds student expertise from theory, the focus is the practical application of the analytics knowledge. Therefore, the major primarily emphasizes problem-solving with data for strategic business decision-making using various analytics tools such as data visualization and machine-learning technologies. Examples of business analytics applications include marketing analysis or segmentation, city planning, delivery logistics, risk management, security and healthcare management.

Graduates from the program will be in demand for entry-level analytics positions in the workforce.

Business analytics students may apply early to either the M.B.A. degree or the M.S.B.A. degree and double count 9 credit hours of graduate courses toward both degree programs. See the Combined Bachelor's/Master's Degree Program Policy in the University Catalog for more information.

Accreditation 

AACSB, International - The Association to Advance Collegiate Schools of Business

Admissions

Admission Requirements

The university affirmatively strives to provide educational opportunities and access to students with varied backgrounds, those with special talents and adult students who graduated from high school three or more years ago.

First-Year Students on the Kent Campus: First-year admission policy on the Kent Campus is selective. Admission decisions are based upon cumulative grade point average, strength of high school college preparatory curriculum and grade trends. Students not admissible to the Kent Campus may be administratively referred to one of the seven regional campuses to begin their college coursework. For more information, visit the admissions website for first-year students.

First-Year Students on the Regional Campuses: First-year admission to Kent State’s campuses at Ashtabula, East Liverpool, Geauga, Salem, Stark, Trumbull and Tuscarawas, as well as the Twinsburg Academic Center, is open to anyone with a high school diploma or its equivalent. For more information on admissions, contact the Regional Campuses admissions offices.

International Students: All international students must provide proof of English language proficiency unless they meet specific exceptions. For more information, visit the admissions website for international students.

Transfer Students: Students who have attended any other educational institution after graduating from high school must apply as undergraduate transfer students. For more information, visit the admissions website for transfer students.

Former Students: Former Kent State students or graduates who have not attended another college or university since Kent State may complete the reenrollment or reinstatement form on the University Registrar’s website.

Admission policies for undergraduate students may be found in the University Catalog.

Some programs may require that students meet certain requirements before progressing through the program. For programs with progression requirements, the information is shown on the Coursework tab.

Transfer Student: A minimum 2.500 overall GPA (effective spring 2023, a minimum 2.000 overall GPA) is required for admission into the major. Students who have previously attended Kent State who completed (or the equivalent of) COMM 15000, ENG 21011 and/or MATH 11010 must have earned a minimum C grade in the courses, and a minimum C grade in BA 24056.

Learning Outcomes

Program Learning Outcomes

Graduates of this program will be able to:

  1. Understand how to acquire and transform data for analysis.
  2. Understand how to use data to predict business outcomes.
  3. Provide leadership and decision-making abilities using analytic tools in different business contexts.

Students earning a B.B.A. degree in Ambassador Crawford College of Business and Entrepreneurship are expected to have developed skills in the following critical areas of business:

  1. Core Business Knowledge - Recall the strategic frameworks that are used to make business decisions.
  2. Analytical Skills - Use analytical methodologies and critical thinking skills to evaluate and solve business problems. 
  3. Digital Technology – Demonstrate the technological skills necessary to analyze business problems and develop solutions.
  4. Written Communication - Write effective business communications.
  5. Oral Communication - Make effective business presentations, using appropriate technologies.
  6. Teamwork – Collaborate effectively with others to achieve a common business purpose.
  7. Business Ethics – Recognize ethical business dilemmas and use ethical decision making to resolve the dilemma.
  8. Global - Analyze the key global factors when making business decisions.
Coursework

Program Requirements

Major Requirements

Major Requirements (courses count in major GPA)
BA 34156BUSINESS ANALYTICS II (min C grade)3
BA 44011SYSTEMS SIMULATION (min C grade)3
BA 44050DATA VISUALIZATION (min C grade)3
BA 44051MACHINE LEARNING (min C grade)3
BA 44099CAPSTONE IN BUSINESS ANALYTICS (ELR) (WIC) (min C grade)3
CIS 44043DATA MANAGEMENT AND BUSINESS INTELLIGENCE I (min C grade)3
CS 10062PROGRAMMING FOR PROBLEM SOLVING IN SCIENCES (min C grade in all courses)3-4
or EMAT 10010 INTRODUCTION TO EMERGING MEDIA AND TECHNOLOGY
or EMAT 25310 CREATIVE CODING
Major Electives, choose from the following: (min C grade)6
ACCT 43009
ACCOUNTING DATA ANALYTICS
EMAT 32210
DATA IN EMERGING MEDIA AND TECHNOLOGY
EMAT 40999
INTERDISCIPLINARY PROJECTS (ELR)
FIN 36086
ADVANCED FINANCIAL MODELING
HRM 44763
HUMAN RESOURCE ANALYTICS AND ERP SYSTEMS
MKTG 35061
MARKETING ANALYTICS
Additional Requirements (courses do not count in major GPA)
ACCT 23020INTRODUCTION TO FINANCIAL ACCOUNTING 3
ACCT 23021INTRODUCTION TO MANAGERIAL ACCOUNTING 3
BA 24056BUSINESS ANALYTICS I (min C grade) 43
BA 34060OPERATIONS MANAGEMENT 3
BUS 10123EXPLORING BUSINESS 23
BUS 30062ADVANCED PROFESSIONAL DEVELOPMENT 3
CIS 24053INTRODUCTION TO COMPUTER APPLICATIONS (min C grade)3
COMM 15000INTRODUCTION TO HUMAN COMMUNICATION (KADL) (min C grade)3
ECON 22060PRINCIPLES OF MICROECONOMICS (KSS) 3
ECON 22061PRINCIPLES OF MACROECONOMICS (KSS) 3
FIN 26074LEGAL ENVIRONMENT OF BUSINESS 3
FIN 36053BUSINESS FINANCE 3
MATH 11010ALGEBRA FOR CALCULUS (KMCR) (min C grade)3
MATH 11012INTUITIVE CALCULUS (KMCR) 33
or MATH 12002 ANALYTIC GEOMETRY AND CALCULUS I (KMCR)
MGMT 24163PRINCIPLES OF MANAGEMENT 3
MGMT 44285INTEGRATED BUSINESS POLICY AND STRATEGY 3
MKTG 25010PRINCIPLES OF MARKETING 3
UC 10001FLASHES 101 1
UC 10162INTRODUCTION TO PROFESSIONAL DEVELOPMENT 1
Kent Core Composition (min C grade)6
Kent Core Humanities and Fine Arts (minimum one course from each) 9
Kent Core Social Sciences (must be from two disciplines)3
Kent Core Basic Sciences (must include one laboratory) 6-7
General Electives (total credit hours depends on earning 120 credits hour, including 39 upper-division credit hours)16
Minimum Total Credit Hours:120
1

A minimum C grade must be earned to fulfill the writing-intensive requirement.

2

A student changing to a program in the college, transferring, or an incoming student with prior college credit, may be waived out of BUS 10123 if:

  • 30 or more credit hours have been earned and any two courses (from ACCT 23020, ACCT 23021, CIS 24053, FIN 26074, MGMT 24163 or MKTG 25010) have successfully been completed.
  • 60 or more credit hours have been earned and one course (from ACCT 23020, ACCT 23021, CIS 24053, FIN 26074, MGMT 24163 or MKTG 25010) have successfully been completed.
  • At the discretion of the dean's office, the student has sufficient breadth and depth of knowledge in a business field (as demonstrated by a CLEP exam or Credit by Exam) but does not meet the requirements listed above.
3

Students may take MATH 10051 or PHIL 21002 in place of MATH 11012 or MATH 12002. Taking MATH 10051 or PHIL 21002 will not replace a low grade in either MATH 11012 or MATH 12002. Students are required to take MATH 11012 or MATH 12002 if they change their major to, or want to double major with, the Economics major or Finance major and/or intend to declare the Data Analytics minor. Students who intend to enroll in certain graduate programs and/or are working toward Phi Beta Kappa status are highly encouraged to take MATH 11012 or MATH 12002.

4

Students who have taken MATH 10041 for another program may use it as a substitute for BA 24056.

5

Minimum C grade required in ENG 21011 or HONR 20197.

6

A maximum of 4 credit hours of Physical Activity, Wellness and Sport (PWS) courses may be applied toward the degree program.

Progression Requirements

  • Minimum 2.000 overall GPA.
  • Minimum C grade in the following courses: CIS 24053 and COMM 15000 and ENG 21011 (or HONR 20197) and MATH 11010 (or placement out of MATH 11010) and, BA 24056.
  • Minimum C grade in all major requirements.

Graduation Requirements

Minimum Major GPA Minimum Overall GPA
2.000 2.000
  • Students must complete a minimum 50 percent of business credit hours  in-residence on a Kent State University campus.
  • Students must complete two measures of outcomes assessment as specified by the college for complete satisfaction of the B.B.A. degree.
Roadmap

Roadmap

This roadmap is a recommended semester-by-semester plan of study for this major. However, courses designated as critical (!) must be completed in the semester listed to ensure a timely graduation.

Plan of Study Grid
Semester OneCredits
BUS 10123 EXPLORING BUSINESS 3
COMM 15000 INTRODUCTION TO HUMAN COMMUNICATION (KADL) 3
MATH 11010 ALGEBRA FOR CALCULUS (KMCR) 3
UC 10001 FLASHES 101 1
Kent Core Requirement 3
Kent Core Requirement 3
 Credit Hours16
Semester Two
CIS 24053 INTRODUCTION TO COMPUTER APPLICATIONS 3
ECON 22060 PRINCIPLES OF MICROECONOMICS (KSS) 3
MATH 11012
or MATH 12002
INTUITIVE CALCULUS (KMCR)
or ANALYTIC GEOMETRY AND CALCULUS I (KMCR)
3-5
UC 10162 INTRODUCTION TO PROFESSIONAL DEVELOPMENT 1
Kent Core Requirement 3
Kent Core Requirement 3
 Credit Hours16
Semester Three
ACCT 23020 INTRODUCTION TO FINANCIAL ACCOUNTING 3
ECON 22061 PRINCIPLES OF MACROECONOMICS (KSS) 3
FIN 26074 LEGAL ENVIRONMENT OF BUSINESS 3
MGMT 24163 PRINCIPLES OF MANAGEMENT 3
Kent Core Requirement 3
 Credit Hours15
Semester Four
ACCT 23021 INTRODUCTION TO MANAGERIAL ACCOUNTING 3
BA 24056 BUSINESS ANALYTICS I 3
MKTG 25010 PRINCIPLES OF MARKETING 3
Major Elective 3
Kent Core Requirement 3
 Credit Hours15
Semester Five
BA 34060 OPERATIONS MANAGEMENT 3
BA 34156 BUSINESS ANALYTICS II 3
CS 10062
or EMAT 10010
or EMAT 25310
PROGRAMMING FOR PROBLEM SOLVING IN SCIENCES
or INTRODUCTION TO EMERGING MEDIA AND TECHNOLOGY
or CREATIVE CODING
3-4
Kent Core Requirement 3
General Elective 3
 Credit Hours15
Semester Six
BA 44011 SYSTEMS SIMULATION 3
BUS 30062 ADVANCED PROFESSIONAL DEVELOPMENT 3
CIS 44043 DATA MANAGEMENT AND BUSINESS INTELLIGENCE I 3
FIN 36053 BUSINESS FINANCE 3
General Elective 3
 Credit Hours15
Semester Seven
BA 44050 DATA VISUALIZATION 3
BA 44051 MACHINE LEARNING 3
Major Elective 3
Kent Core Requirement 3
General Elective 3
 Credit Hours15
Semester Eight
BA 44099 CAPSTONE IN BUSINESS ANALYTICS (ELR) (WIC) 3
MGMT 44285 INTEGRATED BUSINESS POLICY AND STRATEGY 3
General Electives 7
 Credit Hours13
 Minimum Total Credit Hours:120
Program Delivery
  • Delivery:
    • In person
  • Location:
    • Kent Campus

Examples of Possible Careers and Salaries

Data scientists and mathematical science occupations, all other

30.9%

much faster than the average

33,200

number of jobs

$98,230

potential earnings

Management analysts

10.7%

much faster than the average

876,300

number of jobs

$87,660

potential earnings

Operations research analysts

24.8%

much faster than the average

105,100

number of jobs

$86,200

potential earnings

Statisticians

34.6%

much faster than the average

42,700

number of jobs

$92,270

potential earnings

Notice:

* Source of occupation titles and labor data comes from the U.S. Bureau of Labor Statistics' Occupational Outlook Handbook. Data comprises projected percent change in employment over the next 10 years; nation-wide employment numbers; and the yearly median wage at which half of the workers in the occupation earned more than that amount and half earned less.
$56,000
Average Annual Starting Salary

Where can I get a job?

Cleveland Clinic • Medical Mutual • Avient Corporation • Nestlé • Sherwin-Williams • Progressive • National Interstate Insurance Company • Eaton • Paychex • JOANN Stores • and more!