Dr. Groening's current academic research centers around investigating stakeholder influence on the financial outcomes of a firm. He examines different micro- and macro-level conditions through which customer satisfaction and corporate social responsibility (CSR) affect firm value. He has published in the Journal of Marketing, Journal of Marketing Research, Journal of Business Research, Journal of Service Research, Journal of Business Ethics and other journals. He teaches marketing strategy courses at the undergrad and Ph.D. levels and in the MBA and Executive MBA program. Prior to joining the faculty at Kent State University, Dr. Groening was a faculty member at the University of Missouri. In a previous career, Dr. Groening spent nine years working in the multimedia field in various tech firms in the San Francisco area.
At KSU, Dr. Groening has launched Corporate Social Responsibility Public Perception Quotient, http://www.csrppq.com. The goal of this project is to collect and analyze consumer perceptions of corporate social responsible and irresponsible activities. Please take the survey or review the quarterly results.
Ph.D., Marketing, University of Pittsburgh, 2008;, MBA, University of Pittsburgh, 2004;, M.Sc., State University of New York, 1994;, BS, Computer Engineering University of California, San Diego, 1993;, BS, Cognitive Science, University of California, San Diego, 1993
Corporate Social Responsibility, Customer Satisfaction, Event Studies, Global Management Center, Marketing Strategy, Sustainability
"Investor Reactions to Concurrent Positive and Negative Stakeholder News," with Vamsi K. Kanuri, Journal of Business Ethics, forthcoming.
"Green Marketing Consumer-level Theory Review: A Compendium of Applied Theories and Further Research Directions," with Joseph Sarkis, and Qingyun Zhu, Journal of Cleaner Production, 172 (1), 2018, 1848-1866.
"A Guide to Pay-What-You-Wish Pricing from the Consumer’s Viewpoint," with Paul Mills, Business Horizons, 60 (4), 2017, 441-445.
"Cross-Validation of Customer and Employee Signals and Firm Valuation," with Vikas Mittal and Yan (Anthea) Zhang, Journal of Marketing Research, 53 (1), 2016, 61-76.
“How Achieving the Dual Goal of Customer Satisfaction and Efficiency in Mergers Affects a Firm’s Long-Term Financial Performance,” with Vanitha Swaminathan, Vikas Mittal, and Felipe Thomaz, Journal of Service Research, 17 (2), 2014, 182-194.
“Investor Reaction to Positive and Negative Corporate Societal Events,” with Vamsi Kanuri, Journal of Business Research, 66 (10), 2013, 1852-1860.
“Customer, Employer, and Employee Satisfaction in Small-Service Settings: An Application to Franchise Networks,” with Heiner Evanschitzky, Vikas Mittal, and Maren Wunderlich, Journal of Service Research, 14 (2), 2011, 136-148.
“Customer Satisfaction and Stock Price: An Analyst Perspective,” with Lerzan Aksoy, Bruce Cooil, Tim Keiningham and Atakan Yalςin, Journal of Marketing, 72 (4), 2008, 105-122.