Eileen Bridges, Ph.D.
Department of Marketing and Entrepreneurship
Professor
Campus:
Kent
Biography
Her research has been published in many well-known academic journals, including the Journal of Retailing, Marketing Science, Journal of Business Research, Journal of Marketing Education, and the International Journal of Research in Marketing, in addition to several service journals. Her current research relates to retailing, services delivered digitally, promotional activities, and ethics in services and marketing.
Education
Ph.D. Northwestern University, 1987, MBA, Santa Clara University, 1982, MEE, Rice University, 1978, BS, California Institute of Technology, 1977
Expertise
Service Marketing, Service Management, Customer Expectations, Technology and Online Marketing, Marketing Strategy, Promotional Response, Marketing Research