Lawrence J. Marks, Ph.D., is an Associate Professor of Marketing. He has wide ranging research interests in the area of Consumer Behavior and Advertising Effects, having investigated the effects of Context, Presentation Order, Puffery, Country-of-Origin Claims and Repetition of Advertising on Consumers' Processing of Advertising. He has also worked with Michael Mayo on the development and testing of models of marketing ethics and consumer ethical decision making. Marks' work has appeared in The Journal of Marketing Research, The Journal of Advertising, The Journal of the Academy of Marketing Science, International Marketing Review and Psychology & Marketing, and has been discussed in the Wall Street Journal. He has been listed in Who's Who in Advertising.
Marks' professional experience includes computer sales, marketing research and sales forecasting, and consulting. Marks led the Masters International Business Experience to Europe for over 10 years and was a member of the Executive MBA faculty for over 25 years. Marks has served the College of Business Administration in a variety of administrative roles, including five years as chairperson of the Marketing Department and 10 years working with the Dean as Associate Dean for Administrative and Faculty Affairs. Currently, he is teaching students in-class and on the web in a hybrid "live" and video archive Principles of Marketing course.
Mayo, Michael A. and Lawrence J. Marks (2016), “Information And Communication Technologies Impact On Business Activity And Planning In Developing Markets,” Journal of International Management, 16(1), 25-34. doi: 10.18374/JIMS-16-1.4
Campbell, Colin and Lawrence J. Marks (2015), “Good Native Advertising Isn’t Secret,” Business Horizons, 58(November-December Issue 6)¸ 599-606. doi:10.1016/j.bushor.2015.06.003.
Mayo, Michael and Lawrence J. Marks (2009), “Supply Chain Vulnerability in Developing Marketing: A Research Note,” The Journal of Global Business Management,” 5(October), 73-76.
Miller, Darryl W. and Lawrence J. Marks (1997), “The Effects Of Imagery-Evoking Radio Advertising Strategies On Affective Responses” Psychology & Marketing, 14(July), 337-360.
Marks, Lawrence J., Michael A. Mayo, John K. Ryans Jr, and Robert Armstrong (1992), "International Ethical Concerns of US Executives: A Potential Barrier to Investment in Some Developing Country Markets." Foreign Trade Review, 26, no. 4, 253-261.
Miller, Darryl W. and Lawrence J. Marks (1997). The Effects Of Imagery-Evoking Radio Advertising Strategies On Affective Responses. Psychology & Marketing, 14(4), 337-360.
Mayo, Michael, Lawrence J. Marks, and John K. Ryans (1991). Perceptions of Ethical Problems in International Marketing. International Marketing Review, 8(3), 61-75.
Kamins, Michael A., Lawrence J. Marks, and Deborah Skinner (1991). Television Commercial Evaluation in the Context of Program Induced Mood: Congruency Versus Consistency Effects. The Journal of Advertising, 20(June), 1-14.
Kamins, Michael A. and Lawrence J. Marks (1991), "The Perception of Kosher as a Third Party Certification Claim in Advertising for Familiar and Unfamiliar Brands," The Journal of the Academy of Marketing Science, 19(Summer), 177-185.
Armstrong, Robert W., Bruce W. Stening, John K. Ryans, Larry Marks, and Michael Mayo (1990), "International Marketing Ethics: Problems Encountered by Australian Firms," Asian Pacific International Journal of Marketing, Volume 2(2), 5-18, reprinted in Euro
Mayo, Michael A. and Lawrence J. Marks (1990), "An Empirical Investigation of A General Theory of Marketing Ethics," Journal of the Academy of Marketing Science, 18(Spring), 163-171.
Selected for reprint in Marketing Ethics (forthcoming-September 2012), edited by N. Craig Smith and Patrick E. Murphy, SAGE Publications Ltd.
Marks, Lawrence J. and Michael A. Kamins (1988). The Use of Product Sampling and Advertising: Effects of Sequence of Exposure and Degree of Advertising Claim Exaggeration on Consumers' Belief Strength, Belief Confidence, and Attitudes. Journal of Marketin
Kamins, Michael A. and Lawrence J. Marks, (1988) "An Examination into the Effectiveness of Two-Sided Comparative Price Appeals," Journal of the Academy of Marketing Science, 16(Summer), 64-71.
Marks, Lawrence J., Susan Higgins, and Michael A. Kamins (1988), "Investigating the Experiential Dimensions of Product Evaluations," in Advances in Consumer Research, Vol. 15, Michael J. Houston (ed.), Ann Arbor, MI: Association for Consumer Research, 114
Kamins, Michael A. and Lawrence J. Marks (1987). Advertising Puffery: The Impact of Using Two-Sided Claims on Product Attitude and Purchase Intention. Journal of Advertising, 16(4) 6-15.
Rethans, Arno J., John L. Swasy, and Lawrence J. Marks (1986). The Effects of Television Commercial Repetition, Receiver Knowledge, and Commercial Length: A Test of the Two-Factor Model. Journal of Marketing Research, February, 50-61.