Dr. Meng-Hua Hsieh received her Ph.D. in marketing and M.S. in Business Administration from the Foster School of Business at the University of Washington in Seattle and her M.S. in Integrated Marketing Communications from Northwestern University.
Dr. Hsieh’s research examines how consumers’ motivations influence their health decision-making, goal pursuit, prosocial behaviors, and responses to marketing communications. She conducts interdisciplinary research with researchers in Medicine and Computer Science. Her research has been published in academic journals including Journal of Advertising and Organizational Behavior and Human Decision Processes. She has published a book chapter in Cracking the Code: How Managers Can Drive Profits by Leveraging Consumer Psychology. She presented papers at the Association for Consumer Research Conference, the American Marketing Association Marketing and Public Policy Conference, and the Society for Consumer Psychology Conference.
Dr. Hsieh won the University of Washington Dean’s Achievement Award and Graduate School Presidential Dissertation Fellowship. She teaches Consumer Behavior and Social Media Marketing. Prior to joining the faculty at Kent State University, Dr. Hsieh was a faculty member at the Pennsylvania State University Harrisburg and Virginia Tech. Her industry experience entails working at Young & Rubicam in New York and Motorola in Illinois.
Hsieh, Meng-Hua and Ozge Yucel-Aybat (2018), “Persuasive Charity Appeals for Less and More Controllable Health Causes: The Roles of Implicit Mindsets and Benefit Frames,” Journal of Advertising, 47(2), 112-126.
Mathur, Pragya, Shailendra P. Jain, Meng-Hua Hsieh, Charles D. Lindsey, and Durairaj Maheswaran (2013), “The Influence of Implicit Theories and Message Frame on the Persuasiveness of Disease Prevention and Detection Advocacies,” Organizational Behavior an
Hsieh, Meng-Hua, Kyra Blower, Xingbo Li, Shailendra P. Jain, and Steven S. Posavac (2011), “Comparative Advertising Research: A Review and Research Agenda,” in Cracking the Code: How Managers Can Drive Profits by Leveraging Consumer Psychology, ed. Steven