Robert Jewell, Ph.D. Robert Jewell, Ph.D., joined the Kent State University faculty as an Associate Professor in 2004. Jewell has been published in a variety of scholarly journals and publications. His research has focused on Consumer Behavior, the Effects of Advertising on Brand reputation and Brand Positioning. Jewell teaches Research for Marketing Decisions and Competitive Market Analysis in the Managerial Marketing Program. He also teaches the Ph.D. seminar on Consumer Behavior. Job Title Department Chair Job Department Department of Marketing and Entrepreneurship Campus Kent Email firstname.lastname@example.org Phone 330-672-1263 Education Ph.D., Marketing. The Ohio State University, 1999, M.S., Marketing, Northern Illinois University, 1983, B.S., Marketing, Indiana University, 1981 Expertise Advertising Effects, Branding, Consumer behavior Publications Barone, Michael J. & Jewell, Robert D. (2014). How Brand Innovativeness Creates Advertising Flexibility. Journal of the Academy of Marketing Science, 42(3), pp. 309-321. Barone, Michael J. & Jewell, Robert D. (2013). The Innovator»s License: A Latitude to Deviate from Category Norms. Journal of Marketing, 77(1), pp. 120-134. Barone, Michael J. & Jewell, Robert D. (2007) Norm Violations and the Role of Marketplace Comparisons in Positioning Brands. Journal of the Academy of Marketing Science, 35(September), pp. 550-559. Jewell, Robert D. (2003). The Effects of Deadline Pressure on Attitudinal Ambivalence. Marketing Letters, 14(July), pp. 83-95. Jewell, Robert D. & Unnavah, Rao. (2003) When Competitive Interference Can Be Beneficial. Journal of Consumer Research, 30(September), pp. 283-291.