Robert Jewell, Ph.D. | College of Business Administration | Kent State University

Robert Jewell, Ph.D.

Robert Jewell, Ph.D.

Robert Jewell

Robert Jewell, Ph.D., joined the Kent State University faculty as an Associate Professor in 2004.

Jewell has been published in a variety of scholarly journals and publications. His research has focused on Consumer Behavior, the Effects of Advertising on Brand reputation and Brand Positioning.

Jewell teaches Research for Marketing Decisions and Competitive Market Analysis in the Managerial Marketing Program. He also teaches the Ph.D. seminar on Consumer Behavior.

Job Title

Department Chair

Job Department

Department of Marketing and Entrepreneurship

Campus

Kent

Email

rjewell1@kent.edu

Phone

330-672-1263
Education
Ph.D., Marketing. The Ohio State University, 1999, M.S., Marketing, Northern Illinois University, 1983, B.S., Marketing, Indiana University, 1981
Expertise
Advertising Effects, Branding, Consumer behavior
Publications
  • Barone, Michael J. & Jewell, Robert D. (2014). How Brand Innovativeness Creates Advertising Flexibility. Journal of the Academy of Marketing Science, 42(3), pp. 309-321.
  • Barone, Michael J. & Jewell, Robert D. (2013). The Innovator»s License: A Latitude to Deviate from Category Norms. Journal of Marketing, 77(1), pp. 120-134.
  • Barone, Michael J. & Jewell, Robert D. (2007) Norm Violations and the Role of Marketplace Comparisons in Positioning Brands. Journal of the Academy of Marketing Science, 35(September), pp. 550-559.
  • Jewell, Robert D. (2003). The Effects of Deadline Pressure on Attitudinal Ambivalence. Marketing Letters, 14(July), pp. 83-95.
  • Jewell, Robert D. & Unnavah, Rao. (2003) When Competitive Interference Can Be Beneficial. Journal of Consumer Research, 30(September), pp. 283-291.
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