Master of Science in Business Analytics | College of Business Administration | Kent State University

Master of Science in Business Analytics

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Contact us at 330-672-2282 or via the form to receive more information about the Master of Science in Business Analytics program.

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Rouzbeh Razavi, Ph.D.
Director, MSBA Program
Kent State University College of Business Administration

The emergence of advanced technologies for capturing, preparing and analyzing data provides unprecedented opportunities for those with business analytics expertise that spans all industries and organizations. Combine your business skills and analytical acumen to become a professional with a Master of Science degree in Business Analytics (MSBA). By earning a master’s in business analytics, you will be increasing your viability in a competitive market because recruiters regularly seek out those with an MSBA degree.



The language of business today is dependent on information and data management. The Kent State University MSBA program provides you with a holistic knowledge of analytics that balances the technologies, analytical methods and business expertise you need to be able to glean useful information from data and make strategic business decisions.

With our STEM designation, international F-1 students might qualify for OPT (Optional Practical Training), which helps them to acquire additional career experience while at Kent State.


With a KSU MSBA, you will gain the technical, analytical, communication, decision-making and leadership skills you need to be a successful business analyst. The curriculum includes integrative capstone analysis projects along with an internship option for more professional development through our on-site Career Services Office that is dedicated to business students.

And in addition to your data analytics coursework at Kent State, you will appreciate Kent, Ohio’s small-town charm along with its close proximity to major cities. Akron, Cleveland and Pittsburgh are all reasonable drives away, so you will be able to get out and explore whenever you’re free.


If you would like to know more about our MS in business analytics, or want to get a better sense of what goes into our data analytics courses, be sure to reach out to us today.

By earning your master’s in business analytics, you will be increasing your viability in a competitive market because recruiters regularly seek out those with an MSBA degree.

The skills you will acquire as part of our MSBA program can be put to use in everything from small businesses and start-ups to Fortune 100 companies, so you will just need to determine your best fit. Additionally, research from the McKinsey Global Institute and the U.S. Bureau of Labor Statistics shows that talent for the field of data analytics is sorely needed, so you can be confident in knowing that the education you will receive through our data analytics courses will open numerous doors for your career.

Data Mining / Machine Learning

Data Mining / Machine Learning

Principles of Machine Learning and Data Modeling

  • Data Structures and Types of Variables
  • Supervised vs. Unsupervised Machine Learning Modeling
  • Data Preparation Techniques
  • Feature Engineering
  • Evaluation of Machine Learning Models
  • Optimizing Machine Learning Models
  • Ensemble Learning
  • Common Mistakes in Modeling

Regression Modeling

  • Concepts and Definitions
  • Performance Metrics
  • Linear Regression
  • Generalized Linear Models (GLM)

Classification Modeling

  • Concepts and Definitions
  • Performance Metrics
  • Logistic Regression
  • k-Nearest Neighbor (k-NN)
  • Naïve Bayes  
  • Decision Trees (applied to Regression as well)
  • Random Forrest (applied to Regression as well)
  • Gradient Boosted Machines (applied to Regression as well)
  • Support Vector Machines (applied to Regression as well)
  • Neural Networks (applied to Regression as well)

Recommendation Systems

  • Concepts and Definitions
  • Performance Metrics
  • Apriori algorithm for association data mining

Time Series Analysis 

  • Concepts and Definitions
  • Performance Metrics
  • Stationarity, casuality and invertibility
  • Autoregressive Integrated Moving Average (ARIMA) 

Graph Analytics

  • Concepts and Definitions
  • Centrality and Connectivity Measures
  • Application to Social Network Analysis

Text Analytics 

  • Concepts and Definitions
  • Feature Extration
  • Topic Modeling
  • Sentiments Analysis
Programming and Software Tools

Programming and Software Tools

Data Mining, Machine Learning and Quantitative Programming: R

Implementation of the following Data Mining/ Machine Learning methods:

  • Linear Regression 

  • Generalized Linear Models  

  • Logistic Regression 

  • Decision Trees 

  • Random Forrest 

  • Gradient Boosted Machines 

  • Support Vector Machines 

  • Neural Networks 

Implementation of the following Quantitative methods:

  • Linear Programming 

  • Integer Programming 

  • Goal Programming 

  • Simulated Annealing 

  • Network Models 

  • Genetic Algorithms/ Programming 

Open Source Data Mining Tool: WEKA 

Implementation of the following Data Mining/ Machine Learning methods:

  • k-Nearest Neighbor (k-NN) 
  • Naïve Bayes  
  • Decision Trees 
  • Bagged/Boosted Trees 
  • Association Mining 

Data Preparation General Purpose Programming: R

  • Calculating Various Statistics and Math Calculations 
  • Calculating Probability Values 
  • Data Input/ Export 
  • Data Cleansing 
  • Data Wrangling and Data Subsetting 
  • Feature Engineering 
  • Applying summarization and Aggregate functions 

Database: SQL 

  • Principals of Database Design 
  • Using SQL to Create, Update and Delete Tables 
  • Using SQL to Select a subset of Data 
  • Using SQL to Join Tables 
  • Using SQL to perform various Aggregate Functions 

Visualization: R/ Tableau

  • Using R ‘ggplot’ for explanatory analysis and communicating the insights 
  • Using R ‘Shiny’ for interactive visualization and dash boarding 
  • Using Tableau for explanatory analysis and communicating the insights

Software Repository and Development Platforms: Github/Git

  • Creating a new repository 
  • Fork and Push changes to a repository 
  • Clone a public project 
  • Send a pull request/ Merge changes from a pull request 

Big Data and High performance Computing: Spark, Hadoop, AWS, Azure, MLlib, R

  • Spark and Big Data Ecosystem 
  • Using Spark's MLlib for Machine Learning
  • Scale up Spark jobs using Amazon Web Services
  • Using R in Azure Machine Learning Studio
  • Parallel computing using R 
Applied Probability and Statistics

Applied Probability and Statistics


  • Distributing Functions
  • Normal Distribution 
  • Uncertainty and Confidence Intervals  
  • Conditional Probabilities 
  • Bayesian Probability 
  • Information Entropy 


  • Measures of Central Tendencies 
  • Measures of Dispersion
  • Measures of Skewness 
  • Measures of Dependence 
  • Statistical Significance 
  • A/B Testing 
Databases and Data Processing

Databases and Data Processing 

Relational Databases 

  • Concepts and Definitions 
  • Entity-Relationship Diagrams 
  • Structured Query Language (SQL)
  • Normalization, Transaction management and Concurrency Control 
  • SQL as an Analytical Tool 
  • Intro to NoSQL Databases and Applications 

Big Data Platforms

  • Big Data Paradigms (e.g. MapReduce) 
  • Big Data Platforms (e.g. Hadoop) 
  • Big Data Extraction/Integration 
  • Big Graph Processing 
  • Big Data Stream Techniques and Algorithms 
Quantitative Algorithms

Quantitative Algorithms

  • Linear Programming 
  • Duality in Linear Programming 
  • Integer Programming
  • Goal Programming 
  • Simulated Annealing 
  • Network Models 
  • Genetic Algorithms/ Programming 
Business Acumen

Business Acumen

  • Practical Case Studies Based on Real-World Data from Different Industries 
  • Formulation of Business Problems to Solve Using Analytics Group Projects 
  • Data Collection and Communication of Findings 
  • Operationalizing Analytical Models in Practice 
  • Common Mistakes in Analytical Modeling 

The MSBA program at Kent State is a 12-month, full-time, 30-credit-hour program with eight required core courses and two elective courses. The program is taught by full-time faculty with analytical and industry experience. It utilizes hands-on experiential learning, with an in-depth curriculum that focuses on the critical facets of business analytics.


  • Business Analytics
  • Data Mining Techniques
  • Advanced Data Mining and Predictive Analytics
  • Quantitative Management Models
  • Analytics in Practice
  • Database Management and Database Analytics
  • Big Data Analytics
  • Capstone Project in Business Analytics


  • Data Science
  • Supply Chain Management
  • Systems Simulation
  • Marketing Research
  • Clinical Analytics
  • Econometrics
  • Leadership and Organizational Change
  • Internship in Business Analytics

Examples of Course Projects with Real Data

  • Predicting Churn for a Mobile Operator
  • Building a Recommendation System for an Online Retailer
  • Designing a job scheduler for an Academic Institute

Course project with realistic simulated data: Predicting Credit Card Default for a Bank

    Course Offerings

    MIS 64036:  Business Analytics
    MIS 64082:  Database Management and Database Analytics
    CS 64015:  Data Mining Techniques
    MIS 64018:  Quantitative Management Modeling
    MIS 64037:  Advanced Data Mining and Predictive Analytics
    CS 63016:  Big Data Analytics
    MIS 64038:  Analytics in Practice
    MIS 64098:  Capstone Project in Business Analytics

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    MSBA Faculty

    The MSBA program at Kent State University is taught by full-time faculty with analytical and industry experience.


    Director, MSBA Program


    Corporate Strategy, Corporate Finance, Growth of New Public Firms


    Competitive Strategy, International Business, Entrepreneurship


    Information Systems, Operations Research, Business Analytics, Management Science


    Information Technology, Systems Security, Business Analytics, Infrastructure and Process Redesign and Engineering


    Applied Mathematics, Statistics, Data Mining, Business Analytics


    Operations, Supply Chain Management, Statistics, Management Science


    Industrial and Organizational Psychology, Differential Work Experiences of Men and Women


    HRM and OB, HR Analytics and ERP Systems


    Online Donations, Charity Website Design, ERP, Business Intelligence


    Human Resource Management, Impression Management, Biodata and Personality Measures


    Operations, Supply Chain and Technology Management, Statistics


    Operations Research, Neural Networks, Statistics, Operations Management


    Habits/Resistance to Change, Business Intelligence Administration, Data Mining, Business Analytics


    Simulation, Neural Networks, Optimization, Business Analytics


    Database Management, Data Visualization, Web/Mobile Development and Programming


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    Masters in Accounting, Business Analytics and Economics

    Tuition, Fees and Financial Assistance

    In your research you will find Kent State offers best-value programs compared with several other universities with Association to Advance Collegiate Schools of Business (AACSB) accreditation, the top credential for business schools. 

    Kent State University Graduate Tuition*

    Ohio resident: $5,655 per semester

    Non-Ohio resident: $10,198 per semester

    * based on 11-18 credit hours (one semester for a full-time student). Program and special course fees are additional. A $515 per credit hour fee applies to all enrolled semester hours above 18 credits.   

    Financial assistance available:

    Merit-based scholarships

    Merit-based Graduate Assistantships   

    Loans and Work Study (domestic students only)

    Employer Tuition Reimbursement (applicants should check with their employer to see if this benefit is offered)

    * The tuition and fee information provided reflects, at a glance, generalized rates and is intended to act as a guide. Actual tuition costs may vary based on a student’s chosen academic plan. Detailed information regarding tuition and fees can be found in the University Fee Register.

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    Start Your Application for Admission Today!

    Click HERE to get started

    Admission occurs during fall semester only and is highly competitive. Applying early is highly recommended.

    In addition to the online application form and fee, you must submit:

    • Accredited college/university official transcripts
    • GMAT/GRE score
    • Résumé
    • Three letters of recommendation
    • Essay of goals and objectives
    • TOEFL score (international applicants)

    We look forward to seeing you in our master’s in business analytics program, so be sure your application materials fully meet the above requirements.


    Requirements for the MSBA program include a bachelor's degree in science, technology, engineering, mathematics or business and prerequisites in statistics, mathematics, information systems and business.


    • Successful completion of an undergraduate statistics course and 3 hours of mathematics, including linear algebra
    • Business requirement may be waived with 3+ years of industry experience or the requirement can be fulfilled with Principles of Management (MIS 24163) or Leadership and Managerial Assessment (MIS 64158)

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    Master of Science in Business Analytics (MSBA) 

    Rouzbeh Razavi, Ph.D.: Director, MSBA Program
     330-672-2282 Graduate Programs Office 

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