MSBA Online


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With the emergence of advanced technologies for capturing and analyzing data, come a wealth of unparalleled opportunities for those with business analytics expertise. MSBA Ranked #12 best in the nation by Fortune

When you pursue a Master of Science degree in Business Analytics (MSBA) from Kent State’s Ambassador Crawford College of Business and Entrepreneurship, you will combine your business skills and analytical expertise. With a master’s in business analytics online, you will increase your viability in a competitive market for sought-after analytics professionals who are needed in all industries and organizations. 

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 Features of Our Master’s in Business Analytics Online Program

Receive Your M.S. in Business Analytics Online

Kent State’s online MSBA program is offered in the Fall and Spring semesters and is available in person, as well as 100% online. Our online business analytics degree offers the same standard of teaching and learning excellence that is delivered on campus, but with the flexibility of online courses. No GRE/GMAT required! 

Our online business analytics degree was designed with the busy working professional in mind. Developed by the same industry-leading faculty who teach on campus, our online program prepares you as a leader in the business analytics field.


Today’s business world is dependent on information and data management. Kent State University’s online MSBA program provides graduates with a holistic knowledge of analytics that balances the analytical, technological, and business knowledge needed to collect valuable information from data and make strategic business decisions based on that data.

With a Kent State online business analytics degree, you will gain the technical, analytical, communication, decision-making and leadership skills you need to be a successful business analyst. The MSBA online and in-person curriculum includes integrative capstone analysis projects, as well as an internship option for more professional development through our on-site Career Services Office dedicated to business students.

With our STEM designation, international F-1 students qualify for OPT (Optional Practical Training), granting them the ability to acquire additional and relevant career experience while at Kent State.

Core Competencies for the Online Business Analytics Degree

By earning your M.S. in business analytics online, you will increase your viability in a competitive market as recruiters regularly seek out those with an MSBA degree.

Data Mining / Machine Learning

Data Mining / Machine Learning

Principles of Machine Learning and Data Modeling

  • Data Structures and Types of Variables
  • Supervised vs. Unsupervised Machine Learning Modeling
  • Data Preparation Techniques
  • Feature Engineering
  • Evaluation of Machine Learning Models
  • Optimizing Machine Learning Models
  • Ensemble Learning
  • Common Mistakes in Modeling

Regression Modeling

  • Concepts and Definitions
  • Performance Metrics
  • Linear Regression
  • Generalized Linear Models (GLM)

Classification Modeling

  • Concepts and Definitions
  • Performance Metrics
  • Logistic Regression
  • k-Nearest Neighbor (k-NN)
  • Naïve Bayes  
  • Decision Trees (applied to Regression as well)
  • Random Forrest (applied to Regression as well)
  • Gradient Boosted Machines (applied to Regression as well)
  • Support Vector Machines (applied to Regression as well)
  • Neural Networks (applied to Regression as well)

Recommendation Systems

  • Concepts and Definitions
  • Performance Metrics
  • Apriori algorithm for association data mining

Time Series Analysis 

  • Concepts and Definitions
  • Performance Metrics
  • Stationarity, causality, and invertibility
  • Autoregressive Integrated Moving Average (ARIMA) 

Graph Analytics

  • Concepts and Definitions
  • Centrality and Connectivity Measures
  • Application to Social Network Analysis

Text Analytics 

  • Concepts and Definitions
  • Feature Extraction
  • Topic Modeling
  • Sentiments Analysis
Programming and Software Tools

Data Mining, Machine Learning and Quantitative Programming: R and Python

Implementation of the following Data Mining/ Machine Learning methods:

  • Linear Regression 

  • Generalized Linear Models  

  • Logistic Regression 

  • Decision Trees 

  • Random Forrest 

  • Gradient Boosted Machines 

  • Support Vector Machines 

  • Neural Networks 

Implementation of the following Quantitative methods: R and Python

  • Linear Programming 

  • Integer Programming 

  • Goal Programming 

  • Simulated Annealing 

  • Network Models 

  • Genetic Algorithms/ Programming 

Data Preparation General Purpose Programming: R and Python

  • Calculating Various Statistics and Math Calculations 
  • Calculating Probability Values 
  • Data Input/ Export 
  • Data Cleansing 
  • Data Wrangling and Data Subsetting 
  • Feature Engineering 
  • Applying summarization and Aggregate functions 

Database: SQL 

  • Principals of Database Design 
  • Using SQL to Create, Update and Delete Tables 
  • Using SQL to Select a subset of Data 
  • Using SQL to Join Tables 
  • Using SQL to perform various Aggregate Functions 

Visualization: R/Tableau/Microsoft Power BI

  • Using R "ggplot" for explanatory analysis and communicating the insights 
  • Using R "Shiny" for interactive visualization and dash boarding 
  • Using Tableau for explanatory analysis and communicating the insights

Software Repository and Development Platforms: Github/Git

  • Creating a new repository 
  • Fork and Push changes to a repository 
  • Clone a public project 
  • Send a pull request/ Merge changes from a pull request 
Applied Probability and Statistics

Applied Probability and Statistics


  • Distributing Functions
  • Normal Distribution 
  • Uncertainty and Confidence Intervals  
  • Conditional Probabilities 
  • Bayesian Probability 
  • Information Entropy 


  • Measures of Central Tendencies 
  • Measures of Dispersion
  • Measures of Skewness 
  • Measures of Dependence 
  • Statistical Significance 
  • A/B Testing 
Databases and Data Processing

Databases and Data Processing 

Relational Databases 

  • Concepts and Definitions 
  • Entity-Relationship Diagrams 
  • Structured Query Language (SQL)
  • Normalization, Transaction management and Concurrency Control 
  • SQL as an Analytical Tool 
  • Intro to NoSQL Databases and Applications 

Big Data Platforms

  • Big Data Paradigms (e.g., MapReduce) 
  • Big Data Platforms (e.g., Hadoop) 
  • Big Data Extraction/Integration 
Quantitative Algorithms


  • Linear Programming 
  • Duality in Linear Programming 
  • Integer Programming
  • Goal Programming 
  • Simulated Annealing 
  • Network Models 
  • Genetic Algorithms/ Programming 
Business Acumen
  • Practical Case Studies Based on Real-World Data from Different Industries 
  • Formulation of Business Problems to Solve Using Analytics Group Projects 
  • Data Collection and Communication of Findings 
  • Operationalizing Analytical Models in Practice 
  • Common Mistakes in Analytical Modeling 

Curriculum Structure of the MSBA Online


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M.S. in Business Analytics Online Admission Requirements

Admission to the online MSBA program occurs during the fall and spring semester and is highly competitive. We strongly recommend applying for our online business analytics degree early, as applications are reviewed on a rolling basis throughout the admission cycle. In addition to the online application form and fee, all applicants must submit the following:

  • Official transcripts from an accredited college or university 
  • Résumé
  • Two letters of recommendation
  • Essay of goals and objectives
  • English score for international applicants (500 TOEFL paper-based, 79 TOEFL IBT, 6.5 IELTS, 110 Duolingo)
  • GMAT/GRE score is not required for this program. 

Please ensure your application materials fully meet the requirements above. We look forward to you joining our master’s in business analytics online program.


Due to its very multi-disciplinary nature, our online MSBA accepts students with different academic backgrounds, including students with business, engineering, computer science, and other science disciplines. Some previous exposure to information/computer systems, applied statistics/math, and business, through coursework and/or work experience is expected.


msba online


M.S. in Business Analytics Online Tuition and Financial Assistance

The tuition information for the master’s in business analytics online program is as follows:

  Ohio Residents Non-Ohio Residents
Below 11 credit hours $549.90 per credit hour $1,024.90 per credit hour
11-18 credit hours $6,036 $11,261.40


  Ohio Residents Non-Ohio Residents
Distance Learning Fee per Credit Hour $15 $15

Learn More | KSU Tuition & Fees


Online MSBA Faculty

Kent State University’s online MSBA program is taught by full-time faculty with a wealth of analytical, industry experience.


Director, MSBA Program 





Contact Us to Learn More About Our MSBA Online Program

If you would like to know more about our online master’s in business analytics degree or our data analytics courses, be sure to contact us today.


Mason McLeodMason McLeod
Admissions Coordinator







 Rouzbeh Razavi, Ph.D.
 Director, MSBA Program






 Roberto Chavez
 Graduate Programs Director