Spirit of Women in Business



MARCH 7, 2024
8:30 am - 3:00 pm
Kent State Student Center


The Spirit of Women in Business (SWIB) Conference is an annual event hosted by the Kent State University Ambassador Crawford College of Business and Entrepreneurship. The conference brings together women from diverse professional backgrounds. 

The 2024 keynote speaker is Hannah Ubl, author and co-founder of Good Company Consulting. Ubl will present, “The Future is Human: Creating People-First Work Cultures.” Ubl recently published “The Future is Human: Transforming Company Culture for a Post-Pandemic World” and will sign copies of this book during the event.  The event will include breakfast and networking, a keynote speaker, breakout sessions and lunch. 

The afternoon breakout sessions will include discussions on:

  • Artificial Intelligence in the Workplace
  • The Human Elements of HR
  • Caregiving in the Pandemic World
  • The Entrepreneurial Journey: A Panel Discussion

View the Full Event Schedule


Registration includes an all-day pass to the event, continental breakfast and lunch.


  • Students: $25
  • Kent State Faculty and Staff: $90
  • Corporate/Individual Attendees: $125

Sponsorship opportunities and corporate table rates are also available. Please click the registration button below to view sponsorship levels and rates. Contact Kristin Williams for more questions regarding sponsorships.

Register for the Conference 


Hannah bbl


Co-Founder of Good Company Consulting and Author 

Hannah Ubl's core mission is to create organizations that don’t suck. She’s devoted her career to flipping the traditional workplace script, throwing out the old “employees are lines on a spreadsheet” in favor of treating people at work more like… well, people.

As Co-founder of Good Company Consulting, she’s sought after for her bold take on building workplaces that prioritize the human experience while simultaneously increasing the bottom line. Hannah’s dedicated the past decade to researching people at work - not just top talent and leadership - but everyone in between. She’s discovered a strangely well-kept secret for recruiting and retaining the workforce of the future: the best recipe for organizational success is rooted in mindfulness, empathy, and kindness.

Hannah’s work is a fresh approach to the standard (and outdated) workplace narrative. Not afraid to ask the hard questions, she pushes audiences towards self-inquiry to help them become better leaders, better managers, and better colleagues.

With heart, deep conviction, and a good dose of self-deprecating humor, Hannah will sweep you along on a journey of insights that lead to deep, lasting mindset shifts about how work works.


rose crane



Crane has 40 years of experience in the healthcare industry, with a strong focus in operations, commercialization and acquisitions. She has more than 25 years of therapeutic and consumer drug launch experience. Crane served as president and chief executive officer of Mela Sciences, a medical technology company, and was a partner at Appletree Partners. She also served as president and chief executive officer at Epocrates, where she lead a very successful IPO.

Crane served in various senior executive positions at Johnson and Johnson, including as group chairman of OTC & Nutritional Group, and group chairman, Consumer and Specialty Pharmaceuticals. Prior to that, at Bristol-Myers Squibb, Ms. Crane managed a $7 billion dollar business as president of US Primary Care. Crane had held positions of increasing responsibilities in marketing, product development and global marketing at Bristol-Myers Squibb, where she started her career as a sales representative. She has served on the Board of Directors at Tarsus Pharmaceuticals since 2021, the Board of Directors at Catalent since 2018 and the Board of Directors at Teva Pharmaceuticals since 2016, where she is currently chair of the Human Resource Compensation Committee. She is also chair of the Foundation Board at the State University of New York at Oswego.

Crane received an MBA from Kent State University in 1986 and a B.A. on Communications and English from SUNY Oswego in 1981.