Tuo Wang has been an Associate Professor of Marketing with Kent State University since 2010. He received a B.A. in International Business in 1992 from Sichuan University (China), a M.S. in Resource Economics in 1999 from the University of Maine, and a Ph.D. in Marketing in 2004 from the University of Pittsburgh. Wang was an Assistant Professor of Marketing with Kent State University during 2004-2010 and an Instructor of Marketing with University of Pittsburgh during 2003-2004. He also worked as an Assistant Economist with the Agricultural Bank of China from 1992 to 1997.
Wang's research interests include pricing, auction, marketing research, and game theory.
He has published articles concerning reservation price elicitation at Journal of Marketing Research and "Name Your Own Price" mechanism at Management Science.
Ph.D., Marketing, University of Pittsburgh, 2004
Pricing, Marketing Research, Auction
Xiaolin Li & Troutt, Marvin & Brandyberry, Alan &Tuo, Wang. (2011). Decision Factors of the Adoption of Online Direct Sales Channels (ODSC) by SMEs. Journal of Association of Information System 1, 12 (1),1-31.
Wang, Tuo & Hao, Wei & Hu, Michael. (2010). Name-Your-Own-Price Seller's Information Revelation Strategy with the Presence of List-price Channel. Electronic Markets, 20(2), 119-29.
Wang, Tuo & Gal-Or, Esther & Chatterjee, Rabikar. (2009). Understanding a Service Provider Decision to Employ a \Name Your Own Price Channel in the Travel Industry: An Analytical Model. Management Science, 59(6), 968-79.
Wang, Tuo & Wang, Wenzhou. (2009). A Simple Estimator of Errors-in-variable Model using Instrument Errors Ratio. Journal of Testing and Evaluation, 37 (2), 175-80.
Wang, Tuo & Venkatesh, R. & Chatterjee, Rabikar. (2007). Reservation Price as a Range: An Incentive Compatible Measurement Approach. Journal of Marketing Research, 44(2), 200-13.