Managerial Marketing - B.B.A.
“I love the Managerial Marketing program because it has better prepared me for my career through hands-on experience working on projects for real clients. This experience has equipped me to enter the workforce and take on new opportunities.” - Mackenzi Popovich, Managerial Marketing
- Students gain a wide range of skills in the areas of consumer behavior, marketing research, and sales. This major emphasizes hands-on experience, communication skills, team collaboration and a deep understanding of marketing strategy.
- Managerial marketing students work hands-on with clients as part of their classes. Past clients have included Pepsi, Goodyear, The Klaben Auto Group, Lubrizol, and The J.M. Smucker Company.
- Kent State is recognized by the Sales Education Foundation as a top university for professional sales education. The Kent State Sales Team has consistently placed in the top 10% of sales programs in regional, national and international competitions.
- Students gain valuable work experience with a well-established internship. Many companies use the internship as an extended job interview.
Examples of Possible Careers and Salaries
Notice:* Source of occupation titles and labor data comes from the U.S. Bureau of Labor Statistics' Occupational Outlook Handbook. Data comprises projected percent change in employment over the next 10 years; nation-wide employment numbers; and the yearly median wage at which half of the workers in the occupation earned more than that amount and half earned less.
*Information based on the class of 2022. Salary range represents 25th-75th percentile.
Where can I get a job?
Cedar Fair Entertainment Company • Enterprise rent-a-car • Fastenal Company • Fathom Digital Marketing • Meltwater • MRI Software • Penske Truck Leasing. • Signet Jewelers Target Corporation • Techtronic Industries • The J.M. Smucker Company • and more!