Kent State Advertising Students Named National Finalists in Collegiate Effie Competition
Team will present integrated marketing campaign to V8®+Energy brand team
For the first time, a team of Kent State University students and alumni will compete as finalists in the Collegiate Effie Competition later this month.
The students – Ellie Schering, ’17, of Malvern, Ohio; Emily Wahl, ’16, of Pittsburgh, Pa.; and Matt Varga, ’16, of Canal Fulton, Ohio – are all advertising majors within Kent State’s School of Journalism and Mass Communication. They earned finalist status for the integrated marketing campaign for V8®+Energy they worked on throughout the 2016 Spring Semester.
The national competition called on college students to develop multichannel marketing campaigns for one of two brands: Kleenex or V8+Energy. Mimicking the professional competition of the same name (Effie), judging and submission requirements focused heavily on campaign effectiveness. Schering, Wahl and Varga were selected as one of two V8+Energy national finalists with their campaign “The Energy Drink for Grown-Ups.” Two additional finalists were selected among the teams submitting campaigns for Kleenex.
Kent State students began entering the Collegiate Effie competition in 2013, and they have earned semifinalist status each year. This is the first time a Kent State team has been named a Collegiate Effie finalist. They will present their campaign to the V8®+Energy brand team on May 24 in New Jersey.
About Kent State University’s School of Journalism and Mass Communication
Kent State University’s School of Journalism and Mass Communication offers majors in advertising, digital media production, journalism and public relations that prepare students for careers in the rapidly changing media and communication industries. It emphasizes practical training at both the undergraduate and graduate levels. The university’s core curriculum gives students a strong background in the liberal arts to complement the school’s professional training. For more information about Kent State’s School of Journalism and Mass Communication, visit www.kent.edu/jmc.
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A team of advertising students and alumni from Kent State University, who are semifinalists in a national marketing communication competition, will present their campaign to the V8®+Energy brand team next week.